Analysts have once again voted Starsight as the IIAR> AR Agency of the Year, EMEA 2025 –and we couldn’t be more pleased!
Announced at last night’s IIAR> Awards, the results reflect votes from industry analysts across 31 countries and AR professionals from 11 markets. These awards remain the only independent honours dedicated to excellence in analyst relations, using the IIAR>’s SOSM methodology to evaluate the impact, collaboration and expertise of AR practitioners and agencies.
For Starsight, taking the top spot in EMEA again is a meaningful milestone. It recognises the work our team has delivered this year –from guiding start-ups through their first ever analyst briefings to helping established vendors have more meaningful connections with sales, all while deepening relationships with the analyst firms we work with, the FIGs and the many many beyond. We see the value of specialist AR focus for our clients every day, and this award reinforces why that expertise matters.
A huge thank you to every analyst who voted for us, to our clients for trusting us with their most strategic moments and to the AR community for the collaboration and conversations that push our discipline forward.
Who else won this year?
The 2025 results saw Omdia named Analyst Firm of the Year, ending IDC’s five-year streak. Chirag Dekate / Gartner, Jen Thomson / IDC and Akimasa Nakao / Gartner took Analyst of the Year awards across the Americas, EMEA and APAC. Google was voted AR Team of the Year, while Spotlight AR took Agency of the Year in the Americas.
You can view the full list of winners and runner ups on the IIAR> website.
Read the latest Starsight Transmissions.
- What are the 8 ways to use analyst mentions to influence buyers?
- Starsight awarded IIAR> AR Agency of the Year, EMEA 2025.
- Industry analysts and the channel, a match made in tech heaven?
