# LLM text file > Influencer & Analyst Relations – Thought Leadership – Strategic Communications ## Pages - [Clarifiez le positionnement de vos startups pour multiplier leur valorisation](https://www.starsight.biz/clarifiez-le-positionnement-de-vos-startups-pour-multiplier-leur-valorisation/): 🎯 Le vrai frein à la valorisation des startups tech ? Un positionnement flou – Participez à notre webinaire exclusif.... - [Wébinaire faites des analystes vos meilleurs alliés](https://www.starsight.biz/webinaire-faite-des-analystes-vos-meilleures-allies/): 🚀 Comment faire parler les analystes de vous (en bien) – Participez à notre wÉbinaire exclusif. Avec le témoignage de... - [Analyst Relations Glossary.](https://www.starsight.biz/analyst-relations-glossary/): Search the AR glossary. Adviser (Advisor) / Sourcing Adviser – Individual or firm providing technology advice. Often including advice on... - [Why Analyst Relations?](https://www.starsight.biz/whyanalystrelations/): Who are industry analysts? Technology industry analysts are a group of IT experts and market influencers that have the potential... - [Analyst & Influencers Relations Agency](https://www.starsight.biz/): Starsight Communications is a B2B influencer and analyst relations agency. Offering services to tackle EMEA AR with firms like Gartner,... - [Analyst Relations Experts | Crew](https://www.starsight.biz/starsighters-analyst-relations-experts/): Starsight has an unmatched track record in the industry, with over 25 years of in-house experience and the only agency... - [Analyst relations for startups and scaleups tech firms](https://www.starsight.biz/services/): Starsight Communications supports startups to get on the radar of industry analysts, helps analyst relations teams to benchmark themselves and... - [Contact Us | Get in Touch!](https://www.starsight.biz/contact/): Contact Starsight Communications to weaponise analyst relations and gain an unfair competitive advantage - [Starsight Transmissions | Analyst relations Blog.](https://www.starsight.biz/blog/): Starsight Transmissions, the analyst & influencer relations (AR) blog from Starsight Communications. Covers all AR things including Gartner, Forrester, IDC,... ## Posts - [The new analyst relations frontier: AI authority.](https://www.starsight.biz/2026/06/30/the-new-analyst-relations-frontier-ai-authority/): Old fashioned AR looked at how analysts exerted a direct sales influence by advising buyers. In the brave new world... - [5 Problems start-ups face when they start briefing industry analysts.](https://www.starsight.biz/2026/05/29/5-problems-start-ups-face-when-they-start-briefing-industry-analysts/): We see start-ups making the same mistakes over and over again. They brief an analyst, it doesn't go how they... - [Why the Gartner Hype Cycle Matters for start-up CEOs.](https://www.starsight.biz/2026/04/30/why-the-gartner-hype-cycle-matters-for-start-up-ceos/): The Gartner Hype Cycle helps B2B tech vendors understand whether a market is emerging, overhyped or becoming commercially real. Most... - [The 7 channels of open source analyst influence.](https://www.starsight.biz/2026/03/31/the-7-channels-of-open-source-analyst-influence/): Much analyst influence cannot be measured. Traditional metrics, such as subscriber counts, underestimate the impact of open, publicly accessible analyst... - [The fatal analyst relations mistake startups make.](https://www.starsight.biz/2026/02/26/the-fatal-analyst-relations-mistake-startups-make/): In analyst relations, sudden silence reads as death. If you brief once and then disappear for years, analysts assume you... - [The real reason US tech start-ups win shortlists before European ones.](https://www.starsight.biz/2026/01/30/the-real-reason-us-tech-start-ups-win-shortlists-before-european-ones/): Our European B2B tech start-up clients are always facing the same challenge: how do I stand out in a crowded... - [What are the 8 ways to use analyst mentions to influence buyers?](https://www.starsight.biz/2025/12/19/what-are-the-8-ways-to-use-analyst-mentions-to-influence-buyers/): When an analyst names your company in a piece of research, don't let that opportunity go to waste. Start activating... - [Starsight awarded IIAR> AR Agency of the Year, EMEA 2025.](https://www.starsight.biz/2025/12/12/starsight-awarded-iiar-ar-agency-of-the-year-emea-2025/): Analysts have once again voted Starsight as the IIAR> AR Agency of the Year, EMEA 2025 –and we couldn’t be... - [Industry analysts and the channel, a match made in tech heaven?](https://www.starsight.biz/2025/11/27/industry-analysts-and-the-channel-a-match-made-in-tech-heaven/): Analysts are trusted voices in the tech industry, and their influence extends across the channel ecosystem. Read the 4 ways... - [What is The Role of industry Analysts in an AI-Driven Market?](https://www.starsight.biz/2025/10/30/what-is-the-role-of-industry-analysts-in-an-ai-driven-market/): Analysts built their careers on knowing what others didn’t. Now, AI knows everything –maybe? But while AI can process information,... - [What does it take to get into the Gartner Magic Quadrant?](https://www.starsight.biz/2025/09/25/what-does-it-take-to-get-into-the-gartner-magic-quadrant/): The Gartner Magic Quadrant is the global stage for technology vendors. Being named in an MQ signals product maturity, customer... - [The top industry analyst events vendors should invest in.](https://www.starsight.biz/2025/08/28/the-top-industry-analyst-events-vendors-should-invest-in/): Industry analysts firms host events throughout the year to attract technology vendors and buyers alike. Read all about those industry... - [7 ways AR can boost your analyst firm event ROI.](https://www.starsight.biz/2025/07/31/7-ways-ar-can-boost-your-analyst-firm-event-roi/): Analyst events provide valuable insights and influence; effective engagement requires strategic planning, early scheduling, and relationship building. - [The IDC MarketScape: Everything you need to know.](https://www.starsight.biz/2025/06/30/the-idc-marketscape-everything-you-need-to-know/): The IDC MarketScape is often underestimated and ignored -that is a mistake. This blog post outlines 5 mistakes vendors make... - [The ultimate guide to an effective analyst advisory session.](https://www.starsight.biz/2025/05/29/the-ultimate-guide-to-an-effective-analyst-advisory-session/): Ever been on an analyst advisory session or workshop that lead nowhere? Here’s how to prep, run and follow up... - [De-risking in a downturn: Why AR is a 100x ROI tactic?](https://www.starsight.biz/2025/04/30/de-risking-in-a-downturn-why-ar-is-a-100x-roi-tactic/): Tech buyers want stability, analysts help them find it. During a downturn it's more important than ever to over-index on... - [How will a mature AR programme supercharge your business?](https://www.starsight.biz/2025/03/31/how-will-a-mature-ar-programme-supercharge-your-business/): The gap between the most and least mature AR programmes is vast. Starsight is piloting an analyst relations maturity assessment... - [How to surf the Forrester Wave.](https://www.starsight.biz/2025/02/27/how-to-surf-the-forrester-wave/): Gartner’s Magic Quadrant isn’t the only landmark vendor evaluation among the FIGs. IDC has a MarketScape and Forrester has a... - [Should analyst relations always be in-house? A guide to hiring an AR agency.](https://www.starsight.biz/2025/01/30/should-analyst-relations-always-be-in-house/): When companies realise they need an analyst relations strategy to compete, they start to look for the right talent. Do... - [How to use analyst predictions to drive business in 2025?](https://www.starsight.biz/2024/12/20/how-to-use-analyst-predictions-to-drive-business-in-2025/): Industry analysts are the market pulse with a 360 view of the market. That's why analyst predictions can provide the... - [Starsight voted #1 IIAR> AR Agency of the Year, EMEA 2024.](https://www.starsight.biz/2024/11/28/starsight-voted-1-iiar-ar-agency-of-the-year-emea-2024/): We are proud to have maintained our #1 AR Agency spot in EMEA for the fourth time, from the EMEA... - [Analyst relations 101: don't tier industry analysts with prejudice.](https://www.starsight.biz/2024/10/31/dont-tier-industry-analysts-with-prejudice/): When you tier industry analysts, look beyond the FIGs and understand the true world of analyst influence to help balance... - [Is there magic beyond the quadrant? The top 15 alternative methodologies to the Gartner Magic Quadrant.](https://www.starsight.biz/2024/09/30/is-there-magic-beyond-the-quadrant-the-top-alternative-methodologies-to-the-gartner-magic-quadrant/): What are the alternatives to the Gartner Magic Quadrant? Read Starsight's list of evaluative methodologies for B2B tech vendors and... - [Analyst Relations 101: Analysts are VIPs - Very Influential Persons.](https://www.starsight.biz/2024/08/29/analysts-are-vips-very-influential-persons/): Industry analysts provide critical insights from interactions with tech buyers & vendors. So treat those analysts like the very influential... - [5 benefits and challenges for vendors participating in Gartner's Emerging Market Quadrant.](https://www.starsight.biz/2024/07/30/5-benefits-and-challenges-for-vendors-participating-in-gartners-emerging-market-quadrant/): Gartner's got a new methodology - the Emerging Market Quadrant. But is it worth participating for your org? Read our... - [Are your marketing metrics losing you sales?](https://www.starsight.biz/2024/05/30/are-your-marketing-metrics-losing-you-sales/): Misattribution in marketing metrics can be a disaster. Analyst relations is about more than measurement and offers big bang for... - [Analyst Relations 101: How DO analysts impact sales processES?](https://www.starsight.biz/2024/05/01/the-death-of-the-sales-funnel/): The AIDA sales funnel is dead and it's been replaced by a B2B sales spaghetti monster. It's undeniable that analysts... - [Are you in shape for 2024? Check our 4 steps for your analyst relations plan.](https://www.starsight.biz/2024/01/25/are-you-in-shape-for-2024-check-our-4-steps-for-your-analyst-relations-plan/): Your analyst relations plan should be an iterative process, not a one & done activity. Follow these 4 steps, update... - [Starsight voted #1 analyst relations agency in EMEA for 2023.](https://www.starsight.biz/2023/12/19/starsight-voted-1-analyst-relations-agency-in-emea-for-2023/): In the annual IIAR> awards, team Starsight was voted the top analyst relations agency in EMEA for 2023 by industry... - [The 7 wonders of outsourced analyst relations.](https://www.starsight.biz/2023/11/30/the-7-wonders-of-outsourced-analyst-relations/): Outsourced analyst relations without planning can lead to disaster. Read this blog to understand common pitfalls and the 7 wonders... - [Analyst relations 101: 5 things you should do before speaking with industry analysts.](https://www.starsight.biz/2023/10/26/do-these-5-things-before-speaking-with-industry-analysts/): Industry analysts are a demanding audience like no other. Check out analyst briefing advice here from Starsight, the Analyst Relations... - [5 ways analysts can improve your tech company pov.](https://www.starsight.biz/2023/09/29/5-ways-tech-vendors-can-leverage-industry-analysts-to-shape-and-refine-their-thought-leadership-content/): 5 ways analysts can help technology vendors improve their thought leadership and content marketing with an original company POV, thanks... - [Advice for your first analyst briefing, from the analysts themselves.](https://www.starsight.biz/2023/08/10/top-briefing-tips-from-analysts/): You only get one shot at your first analyst briefing, so make it count. We asked analysts for their advice... - [Are industry analysts still the top tech influencers?](https://www.starsight.biz/2023/07/06/are-analysts-still-the-top-tech-influencers/): There has never been more general interest in technology than today. Analysts can help as the top tech influencers to... - [100 industry analyst firms to know in 2026 for alternatives to Gartner, Forrester and IDC.](https://www.starsight.biz/2023/06/01/who-are-the-top-100-industry-analyst-firms-for-b2b-tech-influence/): There are over 100 industry analyst firms of market importance. Read this blog to understand who the key market players... - [The FIGs: Who are the 3 biggest analyst firms?](https://www.starsight.biz/2023/04/20/the-figs-who-are-the-biggest-analyst-firms/): FIG, Starsight's acronym for Forrester, IDC and Gartner, are the biggest analyst firms in reverse order. Check who they are,... - [How can you tell your analyst relations has reached cruising altitude?](https://www.starsight.biz/2023/03/09/how-can-you-tell-your-analyst-relations-has-reached-cruising-altitude/): When you have been engaging analysts for a while, you might notice a change. Analyst relations pros will see a... - [The rise of B2B peer review sites.](https://www.starsight.biz/2023/02/06/the-rise-of-b2b-peer-review-sites/): Download our eBook on B2B peer review sites to learn how to manage your reputation and leverage social proof to... - [Starsight voted #2 IIAR> top AR agency of The Year 2022 by industry analysts, the only European agency on the podium.](https://www.starsight.biz/2022/12/15/starsight-voted-2-iiar-ar-agency-of-the-year-2022-by-industry-analysts-the-only-european-agency-on-the-podium/): As the only European analyst relations agency on the podium, we are once again leading the field on our side... - [4 ways to make your analyst relations strategy drive value in 2023.](https://www.starsight.biz/2022/11/15/four-ways-to-make-your-analyst-relations-strategy-deliver-value-in-2023/): Learn how a stellar analyst relations strategy can boost your business and improve your company strategy in 2023 by engaging... - [Gear up for 2023 with analyst predictions.](https://www.starsight.biz/2022/09/29/gear-up-for-2023-with-analyst-predictions/): Each year, analyst predictions events are held in the tech industry. How can these help you plan for business success?... - [Analyst relations 101: how much do I need to pay to be in a Gartner Magic Quadrant? And 4 other analyst relations myths.](https://www.starsight.biz/2022/05/09/how-much-do-i-need-to-pay-to-be-in-a-gartner-magic-quadrant-and-4-other-analyst-relations-myths/): Debunking AR industry myths, like paying for MQ inclusion works and everyone should want to be in a Gartner Magic... - [3 ways to use inquiries as your secret competitive weapon.](https://www.starsight.biz/2022/02/24/3-ways-to-use-inquiries-as-your-secret-competitive-weapon/): Three examples of ways you can leverage analyst inquiries for ROI on your analyst firm research contracts and to get... - [magic numbers: the hidden impact of market shares and forecasts.](https://www.starsight.biz/2022/01/20/magic-numbers-the-hidden-impact-of-market-shares-and-forecasts/): We explain how technology vendors can make magic with market shares and forecast reports. With input from analysts at IDC,... - [Starsight voted a top AR agency by analysts in 2021 IIAR> Awards.](https://www.starsight.biz/2021/12/03/starsight-communications-is-recognised-as-an-industry-leader-in-iiar-awards-2021/): Starsight Communications was voted as the #2 analyst relations agency by industry analysts in the IIAR> awards 2021. Read all... - [The powers and limitations of market share methodology.](https://www.starsight.biz/2021/11/18/the-powers-and-limitations-of-market-share-methodology/): Technology vendors, start-ups and scaleups all can weaponise market shares. Here’s what you must understand about this key analyst methodology. - [how to move the dot in the Gartner Magic Quadrant?](https://www.starsight.biz/2021/10/28/gartners-magic-quadrant-tips-for-success/): Prepare to compete at Olympic-level in your next Gartner Magic Quadrant with tips for success from our partner, Nigel Montgomery. - [How are your analyst research subscriptions like a gym membership?](https://www.starsight.biz/2021/10/14/how-are-your-analyst-research-subscriptions-like-a-gym-membership/): Starsight's 5 drills for industry analyst research subscriptions shows they are like a gym membership. Both are use it or... - [To swag or not to swag? How giveaways can support your analyst relations strategy.](https://www.starsight.biz/2021/09/23/to-swag-or-not-to-swag/): A Starsight survey of analysts and AR pros gave us valuable insights on industry best practices when it comes to... - [What are the 4 business impacts of analyst relations?](https://www.starsight.biz/2021/09/02/what-are-the-4-business-impacts-of-analyst-relations/): Understand the benefits of an analyst relations program beyond inclusion in a report. Read our blog to understand the 4... - [10 truths on Analyst Relations for tech startups.](https://www.starsight.biz/2021/07/21/10-truths-on-analyst-relations-for-tech-startups/): AR does not have to be a “blue-chip vendor only” advantage. Tech startups, can, and should, implement AR programme as... - [The 5 differences between Analyst Relations and PR –and why you should run them separately.](https://www.starsight.biz/2021/06/28/the-5-differences-between-ar-and-pr-and-why-you-should-run-them-separately/): PR comes out best managing a crisis whilst AR is best at enabling you to lead a category. Differences: targets,... - [Hello world, We are Starsight!](https://www.starsight.biz/2021/05/26/hello-world/): Starsight Communications is a new analyst & influencer relations agency, supporting vendors to build relationships with firms and deliver AR... # # Detailed Content ## Pages - Published: 2025-10-21 - Modified: 2025-10-21 - URL: https://www.starsight.biz/clarifiez-le-positionnement-de-vos-startups-pour-multiplier-leur-valorisation/ - Published: 2025-04-14 - Modified: 2025-05-29 - URL: https://www.starsight.biz/webinaire-faite-des-analystes-vos-meilleures-allies/ - Published: 2024-06-28 - Modified: 2026-03-09 - URL: https://www.starsight.biz/analyst-relations-glossary/ - Published: 2024-03-08 - Modified: 2026-03-09 - URL: https://www.starsight.biz/whyanalystrelations/ - Published: 2021-07-08 - Modified: 2026-04-24 - URL: https://www.starsight.biz/ Starsight Communications is a B2B influencer and analyst relations agency. Offering services to tackle EMEA AR with firms like Gartner, Forrester, IDC and more. - Published: 2019-02-13 - Modified: 2026-06-18 - URL: https://www.starsight.biz/starsighters-analyst-relations-experts/ Starsight has an unmatched track record in the industry, with over 25 years of in-house experience and the only agency 100% IIAR> Certified Professionals - Published: 2019-02-13 - Modified: 2025-05-05 - URL: https://www.starsight.biz/services/ Starsight Communications supports startups to get on the radar of industry analysts, helps analyst relations teams to benchmark themselves and deliver rapid returns with projects such as Gartner Magic Quadrant Impact Service. - Published: 2019-02-13 - Modified: 2025-05-05 - URL: https://www.starsight.biz/contact/ Contact Starsight Communications to weaponise analyst relations and gain an unfair competitive advantage - Published: 2019-02-13 - Modified: 2025-12-17 - URL: https://www.starsight.biz/blog/ Starsight Transmissions, the analyst & influencer relations (AR) blog from Starsight Communications. Covers all AR things including Gartner, Forrester, IDC, Gartner Peer Insights, Gartner Magic Quadrant, Forrester Wave, IDC Marketscape and other B2B technology influencers. ## Posts - Published: 2026-06-30 - Modified: 2026-06-30 - URL: https://www.starsight.biz/2026/06/30/the-new-analyst-relations-frontier-ai-authority/ Old fashioned AR looked at how analysts exerted a direct sales influence by advising buyers. In the brave new world of AR, analysts also exert influence by being a source of authority for LLMs. Check out this blog post to understand what that means for analyst relations programmes today. - Published: 2026-05-29 - Modified: 2026-05-29 - URL: https://www.starsight.biz/2026/05/29/5-problems-start-ups-face-when-they-start-briefing-industry-analysts/ We see start-ups making the same mistakes over and over again. They brief an analyst, it doesn't go how they thought it would and they start to think the analyst just doesn't get their product. This is rarely the case. This blog post explains the 5 key reasons we see this happening. - Published: 2026-04-30 - Modified: 2026-04-30 - URL: https://www.starsight.biz/2026/04/30/why-the-gartner-hype-cycle-matters-for-start-up-ceos/ The Gartner Hype Cycle helps B2B tech vendors understand whether a market is emerging, overhyped or becoming commercially real. Most start-ups focus on product when they should focus on category fit and buyer readiness. Analysts matter because they see market patterns vendors cannot. The smartest founders use Hype Cycles to pressure-test positioning, roadmap decisions and timing. - Published: 2026-03-31 - Modified: 2026-04-01 - URL: https://www.starsight.biz/2026/03/31/the-7-channels-of-open-source-analyst-influence/ Much analyst influence cannot be measured. Traditional metrics, such as subscriber counts, underestimate the impact of open, publicly accessible analyst influence via reprints, blogs, news citations, social media and more. A diverse analyst portfolio is the only way to overcome this influence gap that plagues so many vendors. - Published: 2026-02-26 - Modified: 2026-02-26 - URL: https://www.starsight.biz/2026/02/26/the-fatal-analyst-relations-mistake-startups-make/ In analyst relations, sudden silence reads as death. If you brief once and then disappear for years, analysts assume you have stalled or become irrelevant. The only way to stay on their radar, and get mentioned by those market influencers in research, at events and in end-user inquiries, is a consistent cadence. - Published: 2026-01-30 - Modified: 2026-01-30 - URL: https://www.starsight.biz/2026/01/30/the-real-reason-us-tech-start-ups-win-shortlists-before-european-ones/ Our European B2B tech start-up clients are always facing the same challenge: how do I stand out in a crowded technology market? Let us tell you about it. - Published: 2025-12-19 - Modified: 2025-12-19 - URL: https://www.starsight.biz/2025/12/19/what-are-the-8-ways-to-use-analyst-mentions-to-influence-buyers/ When an analyst names your company in a piece of research, don't let that opportunity go to waste. Start activating that social proof in your marketing and sales campaigns ASAP. - Published: 2025-12-12 - Modified: 2025-12-12 - URL: https://www.starsight.biz/2025/12/12/starsight-awarded-iiar-ar-agency-of-the-year-emea-2025/ - Published: 2025-11-27 - Modified: 2025-11-27 - URL: https://www.starsight.biz/2025/11/27/industry-analysts-and-the-channel-a-match-made-in-tech-heaven/ Analysts are trusted voices in the tech industry, and their influence extends across the channel ecosystem. Read the 4 ways that influence manifests and how to leverage them from Channel Scaler, Omdia, GigaOm, CONTEXT and IDC. - Published: 2025-10-30 - Modified: 2025-12-17 - URL: https://www.starsight.biz/2025/10/30/what-is-the-role-of-industry-analysts-in-an-ai-driven-market/ Analysts built their careers on knowing what others didn’t. Now, AI knows everything –maybe? But while AI can process information, it can’t build trust, influence, credibility or context. Analysts can. - Published: 2025-09-25 - Modified: 2025-11-05 - URL: https://www.starsight.biz/2025/09/25/what-does-it-take-to-get-into-the-gartner-magic-quadrant/ The Gartner Magic Quadrant is the global stage for technology vendors. Being named in an MQ signals product maturity, customer traction and the ability to operate at enterprise scale. So here's a step-by-step outline on how to get there. - Published: 2025-08-28 - Modified: 2025-08-28 - URL: https://www.starsight.biz/2025/08/28/the-top-industry-analyst-events-vendors-should-invest-in/ Industry analysts firms host events throughout the year to attract technology vendors and buyers alike. Read all about those industry analyst events here. - Published: 2025-07-31 - Modified: 2025-10-15 - URL: https://www.starsight.biz/2025/07/31/7-ways-ar-can-boost-your-analyst-firm-event-roi/ Analyst events provide valuable insights and influence; effective engagement requires strategic planning, early scheduling, and relationship building. - Published: 2025-06-30 - Modified: 2025-10-15 - URL: https://www.starsight.biz/2025/06/30/the-idc-marketscape-everything-you-need-to-know/ The IDC MarketScape is often underestimated and ignored -that is a mistake. This blog post outlines 5 mistakes vendors make with this key evaluative report. - Published: 2025-05-29 - Modified: 2025-05-29 - URL: https://www.starsight.biz/2025/05/29/the-ultimate-guide-to-an-effective-analyst-advisory-session/ Ever been on an analyst advisory session or workshop that lead nowhere? Here’s how to prep, run and follow up so it sparks real decisions, change and momentum. - Published: 2025-04-30 - Modified: 2025-04-30 - URL: https://www.starsight.biz/2025/04/30/de-risking-in-a-downturn-why-ar-is-a-100x-roi-tactic/ Tech buyers want stability, analysts help them find it. During a downturn it's more important than ever to over-index on AR. - Published: 2025-03-31 - Modified: 2025-04-30 - URL: https://www.starsight.biz/2025/03/31/how-will-a-mature-ar-programme-supercharge-your-business/ The gap between the most and least mature AR programmes is vast. Starsight is piloting an analyst relations maturity assessment - sign up today. - Published: 2025-02-27 - Modified: 2026-03-09 - URL: https://www.starsight.biz/2025/02/27/how-to-surf-the-forrester-wave/ Gartner’s Magic Quadrant isn’t the only landmark vendor evaluation among the FIGs. IDC has a MarketScape and Forrester has a Wave. Learn all about the Forrester Wave in this blog post. - Published: 2025-01-30 - Modified: 2026-02-23 - URL: https://www.starsight.biz/2025/01/30/should-analyst-relations-always-be-in-house/ When companies realise they need an analyst relations strategy to compete, they start to look for the right talent. Do you choose in-house or agency? - Published: 2024-12-20 - Modified: 2025-04-30 - URL: https://www.starsight.biz/2024/12/20/how-to-use-analyst-predictions-to-drive-business-in-2025/ Industry analysts are the market pulse with a 360 view of the market. That's why analyst predictions can provide the insight needed to drive business this year. - Published: 2024-11-28 - Modified: 2025-04-30 - URL: https://www.starsight.biz/2024/11/28/starsight-voted-1-iiar-ar-agency-of-the-year-emea-2024/ We are proud to have maintained our #1 AR Agency spot in EMEA for the fourth time, from the EMEA award in 2023 to placing on the global podium in 2021 and 2022. - Published: 2024-10-31 - Modified: 2026-03-09 - URL: https://www.starsight.biz/2024/10/31/dont-tier-industry-analysts-with-prejudice/ When you tier industry analysts, look beyond the FIGs and understand the true world of analyst influence to help balance benefits with budget and bandwidth. - Published: 2024-09-30 - Modified: 2025-09-17 - URL: https://www.starsight.biz/2024/09/30/is-there-magic-beyond-the-quadrant-the-top-alternative-methodologies-to-the-gartner-magic-quadrant/ What are the alternatives to the Gartner Magic Quadrant? Read Starsight's list of evaluative methodologies for B2B tech vendors and service providers. - Published: 2024-08-29 - Modified: 2025-05-20 - URL: https://www.starsight.biz/2024/08/29/analysts-are-vips-very-influential-persons/ Industry analysts provide critical insights from interactions with tech buyers & vendors. So treat those analysts like the very influential persons they are. - Published: 2024-07-30 - Modified: 2025-10-15 - URL: https://www.starsight.biz/2024/07/30/5-benefits-and-challenges-for-vendors-participating-in-gartners-emerging-market-quadrant/ Gartner's got a new methodology - the Emerging Market Quadrant. But is it worth participating for your org? Read our blog to assess its importance for you. - Published: 2024-05-30 - Modified: 2025-05-20 - URL: https://www.starsight.biz/2024/05/30/are-your-marketing-metrics-losing-you-sales/ Misattribution in marketing metrics can be a disaster. Analyst relations is about more than measurement and offers big bang for your buck. - Published: 2024-05-01 - Modified: 2025-09-04 - URL: https://www.starsight.biz/2024/05/01/the-death-of-the-sales-funnel/ The AIDA sales funnel is dead and it's been replaced by a B2B sales spaghetti monster. It's undeniable that analysts impact sales, but proving it can be tricky. - Published: 2024-01-25 - Modified: 2025-05-20 - URL: https://www.starsight.biz/2024/01/25/are-you-in-shape-for-2024-check-our-4-steps-for-your-analyst-relations-plan/ Your analyst relations plan should be an iterative process, not a one & done activity. Follow these 4 steps, update your plan & set yourself up for AR success. - Published: 2023-12-19 - Modified: 2025-05-20 - URL: https://www.starsight.biz/2023/12/19/starsight-voted-1-analyst-relations-agency-in-emea-for-2023/ In the annual IIAR> awards, team Starsight was voted the top analyst relations agency in EMEA for 2023 by industry analysts. - Published: 2023-11-30 - Modified: 2025-05-20 - URL: https://www.starsight.biz/2023/11/30/the-7-wonders-of-outsourced-analyst-relations/ Outsourced analyst relations without planning can lead to disaster. Read this blog to understand common pitfalls and the 7 wonders of working with an AR agency. - Published: 2023-10-26 - Modified: 2025-05-20 - URL: https://www.starsight.biz/2023/10/26/do-these-5-things-before-speaking-with-industry-analysts/ Industry analysts are a demanding audience like no other. Check out analyst briefing advice here from Starsight, the Analyst Relations agency. - Published: 2023-09-29 - Modified: 2025-05-27 - URL: https://www.starsight.biz/2023/09/29/5-ways-tech-vendors-can-leverage-industry-analysts-to-shape-and-refine-their-thought-leadership-content/ 5 ways analysts can help technology vendors improve their thought leadership and content marketing with an original company POV, thanks to analyst relations. - Published: 2023-08-10 - Modified: 2025-06-02 - URL: https://www.starsight.biz/2023/08/10/top-briefing-tips-from-analysts/ You only get one shot at your first analyst briefing, so make it count. We asked analysts for their advice to help B2B tech vendors brief analysts better. - Published: 2023-07-06 - Modified: 2025-05-27 - URL: https://www.starsight.biz/2023/07/06/are-analysts-still-the-top-tech-influencers/ There has never been more general interest in technology than today. Analysts can help as the top tech influencers to navigate the tech landscape. - Published: 2023-06-01 - Modified: 2026-07-02 - URL: https://www.starsight.biz/2023/06/01/who-are-the-top-100-industry-analyst-firms-for-b2b-tech-influence/ There are over 100 industry analyst firms of market importance. Read this blog to understand who the key market players are and how they fit in the market as alternatives to the FIGs (Forrester, IDC, Gartner). - Published: 2023-04-20 - Modified: 2025-05-27 - URL: https://www.starsight.biz/2023/04/20/the-figs-who-are-the-biggest-analyst-firms/ FIG, Starsight's acronym for Forrester, IDC and Gartner, are the biggest analyst firms in reverse order. Check who they are, past the magic quadrant. - Published: 2023-03-09 - Modified: 2025-05-27 - URL: https://www.starsight.biz/2023/03/09/how-can-you-tell-your-analyst-relations-has-reached-cruising-altitude/ When you have been engaging analysts for a while, you might notice a change. Analyst relations pros will see a shift when they reach cruising altitude. - Published: 2023-02-06 - Modified: 2025-05-27 - URL: https://www.starsight.biz/2023/02/06/the-rise-of-b2b-peer-review-sites/ Download our eBook on B2B peer review sites to learn how to manage your reputation and leverage social proof to win trust and deals. - Published: 2022-12-15 - Modified: 2025-05-27 - URL: https://www.starsight.biz/2022/12/15/starsight-voted-2-iiar-ar-agency-of-the-year-2022-by-industry-analysts-the-only-european-agency-on-the-podium/ As the only European analyst relations agency on the podium, we are once again leading the field on our side of the Atlantic as a top AR agency. - Published: 2022-11-15 - Modified: 2025-10-22 - URL: https://www.starsight.biz/2022/11/15/four-ways-to-make-your-analyst-relations-strategy-deliver-value-in-2023/ Learn how a stellar analyst relations strategy can boost your business and improve your company strategy in 2023 by engaging top tech influencers. - Published: 2022-09-29 - Modified: 2025-05-27 - URL: https://www.starsight.biz/2022/09/29/gear-up-for-2023-with-analyst-predictions/ Each year, analyst predictions events are held in the tech industry. How can these help you plan for business success? Read this blog to find out. - Published: 2022-05-09 - Modified: 2025-10-15 - URL: https://www.starsight.biz/2022/05/09/how-much-do-i-need-to-pay-to-be-in-a-gartner-magic-quadrant-and-4-other-analyst-relations-myths/ Debunking AR industry myths, like paying for MQ inclusion works and everyone should want to be in a Gartner Magic Quadrant report. - Published: 2022-02-24 - Modified: 2025-07-08 - URL: https://www.starsight.biz/2022/02/24/3-ways-to-use-inquiries-as-your-secret-competitive-weapon/ Three examples of ways you can leverage analyst inquiries for ROI on your analyst firm research contracts and to get smarter faster. - Published: 2022-01-20 - Modified: 2025-07-08 - URL: https://www.starsight.biz/2022/01/20/magic-numbers-the-hidden-impact-of-market-shares-and-forecasts/ We explain how technology vendors can make magic with market shares and forecast reports. With input from analysts at IDC, Canalys, PAC and ITCandor. - Published: 2021-12-03 - Modified: 2025-07-08 - URL: https://www.starsight.biz/2021/12/03/starsight-communications-is-recognised-as-an-industry-leader-in-iiar-awards-2021/ Starsight Communications was voted as the #2 analyst relations agency by industry analysts in the IIAR> awards 2021. Read all about it in this blog post. - Published: 2021-11-18 - Modified: 2025-07-08 - URL: https://www.starsight.biz/2021/11/18/the-powers-and-limitations-of-market-share-methodology/ Technology vendors, start-ups and scaleups all can weaponise market shares. Here’s what you must understand about this key analyst methodology. - Published: 2021-10-28 - Modified: 2025-07-08 - URL: https://www.starsight.biz/2021/10/28/gartners-magic-quadrant-tips-for-success/ Prepare to compete at Olympic-level in your next Gartner Magic Quadrant with tips for success from our partner, Nigel Montgomery. - Published: 2021-10-14 - Modified: 2025-07-08 - URL: https://www.starsight.biz/2021/10/14/how-are-your-analyst-research-subscriptions-like-a-gym-membership/ Starsight's 5 drills for industry analyst research subscriptions shows they are like a gym membership. Both are use it or lose it & need work to see results. - Published: 2021-09-23 - Modified: 2025-07-07 - URL: https://www.starsight.biz/2021/09/23/to-swag-or-not-to-swag/ A Starsight survey of analysts and AR pros gave us valuable insights on industry best practices when it comes to event swag. - Published: 2021-09-02 - Modified: 2025-07-07 - URL: https://www.starsight.biz/2021/09/02/what-are-the-4-business-impacts-of-analyst-relations/ Understand the benefits of an analyst relations program beyond inclusion in a report. Read our blog to understand the 4 business impacts of AR. - Published: 2021-07-21 - Modified: 2025-07-07 - URL: https://www.starsight.biz/2021/07/21/10-truths-on-analyst-relations-for-tech-startups/ AR does not have to be a “blue-chip vendor only” advantage. Tech startups, can, and should, implement AR programme as early as possible. - Published: 2021-06-28 - Modified: 2025-07-07 - URL: https://www.starsight.biz/2021/06/28/the-5-differences-between-ar-and-pr-and-why-you-should-run-them-separately/ PR comes out best managing a crisis whilst AR is best at enabling you to lead a category. Differences: targets, content, timeframes, salience & focus. - Published: 2021-05-26 - Modified: 2025-07-07 - URL: https://www.starsight.biz/2021/05/26/hello-world/ Starsight Communications is a new analyst & influencer relations agency, supporting vendors to build relationships with firms and deliver AR tactics.