Analyst Relations Experts | Crew

Analyst Relations experts



We are influencer and analyst relations experts. 

We have an unmatched track record in the industry. We are the only agency of 100% IIAR> Certified Professionals and in our first year of operating, we were recognised as the top analyst relations agency in Europe. We combine 25+ years of hands-on experience and know-how from the best tech industry AR teams, a proven track record of starting two influencer relations departments and a thought leadership practice as well as founding and running the IIAR> for 15 years.

Ludovic leforestier.


A recognised thought leader in influencer and analyst relations. He has over 20 years of hands-on analyst relations experience with the very best AR teams such as Oracle and IBM. He has built two world-class analyst & influencer relations departments at management firm BearingPoint and AdTech leader Criteo. At BearingPoint, he also led the launch and development of the BearingPoint Institute.

He co-founded the Institute of Industry Analyst Relations (IIAR>) and is currently serving as one of its Board Members. 

He is the founder of Starsight Communications, a new kind of specialist analyst & B2B influencer relations agency.


  • Coaching and supporting C-level executives and spokespersons around engagement and on positioning/messaging areas
  • Weaponising insights for sales, marketing and communications
  • Excellent writing and presentation skills
  • Team management, sales and product management, multicultural experience

Lena Tønning Staal.

Senior Analyst Relations Manager.

Lena Tønning Staal has 16 years of experience in communication, marketing, and analyst relations. 12½ years with Microsoft, where she helped form and build the EMEA AR program and build out the internal AR sales enablement program. Her cross coverage between communication, marketing and AR is useful when engaging internal stakeholders to explain the value of AR to sales and marketing teams.

Lena holds a Bachelor in English Business Communications and IT from University of Southern Denmark. She is a Certified Influencer & Industry Analyst Relations Professional.


  • Influencer mapping and engagement
  • Landmark evaluations management
  • Analyst summit conception & delivery
  • AR for sales & marketing enablement

Chloe roberts.

analyst relations manager.

Chloe Roberts is in her 2nd year working within analyst relations. She graduated from Loughborough University in 2021 with a degree in Communication and Media studies. This was a research focused course, using both quantitative and qualitative methods. During her degree, Chloe completed a 13 month placement at Hewlett Packard Enterprise on the Global Communications team. Her role was straddling International Media and Analyst relations in the EMEA region. 

In May 2021 Chloe joined the IIAR> as a member and became a certified Industry Analyst Relations professional.


  • Logistics management for events, online and offline, large-scale and small-scale.
  • Optimising AR programs through considered organisation and prioritisation.
  • Developed writing, presentation and proofreading skills.

starsighters values.


Starsight is always on the look out for ambitious analyst & influencer relations experts.

To view any current open roles, visit our LinkedIn page.

The starsight collective.


The Starsight team has unparalleled expertise in influencer and analyst relations. For the rest, we call on the best. We have partnered with industry experts that we have met over the years to bring you the Starsight Collective. Together, our network helps your company thrive. Get in touch to discover the power of analyst relations and benefit from our Collective’s expertise!

A bespoke technology research and advisory company based in Oxford, UK. The services provided by Nigel Montgomery Limited are based on the 20+ years he previously spent as an industry analyst. 10 at ERP & Value Chain leaders AMR Research – as the first non-US analyst. 10 as an analyst at advisory firm Gartner Inc. To sum up, Nigel has experience and expertise across the industry.

Eureka Box is a virtual communications agency that helps science and technology businesses to enter, educate and grow international markets. 
Their clients get hands-on involvement from senior consultants. They also benefit from optimised budgets to get more done in more places. Finally, clients receive a consistently high quality of service delivery across markets.

Thomas Otter was part of the leadership that scaled SuccessFactors to run over 50 million users. At Gartner, he drove the HRTECH research agenda that helped shape the industry. Today, he subsequently advises leading and emerging HRTECH vendors and their investors, guiding them to build better products and be more successful.

ARInsights’ flagship solution, ARchitect enables hundreds of leading companies to further increase awareness and enhance knowledge-sharing with all the industry analysts that influence their business. This is in addition to multiple complementary products. In short, ARInsights help measurably improve the efficiency and productivity of AR professionals every day.

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