The Starsight sales spaghetti monster: industry analysts influence every B2B sales funnel step

Analyst Relations 101: How DO analysts impact sales processES?

/ Analyst relations, Best practices, Starsight Transmissions /

The AIDA sales funnel is dead and it’s been replaced by a B2B sales spaghetti monster. It’s undeniable that analysts impact sales, but proving it can be tricky.

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