b2b sales / Starsight

Industry analysts have immense influence on the channel. Starsight Analyst Relations blog post featuring Margaret Adam / Channel Scaler, Rachel Brindley / Omdia, Jon Collins / VP of Engagement, GigaOm, Alexandre Mesguich / CONTEXT and Stuart Wilson / IDC.

Industry analysts and the channel, a match made in tech heaven?

Ludovic Leforestier / Analyst relations, Best practices, Starsight Transmissions / 27/11/2025

Analysts are trusted voices in the tech industry, and their influence extends across the channel ecosystem. Read the 4 ways that influence manifests and how to leverage them from Channel Scaler, Omdia, GigaOm, CONTEXT and IDC.

Industry analysts and the channel, a match made in tech heaven? Read More »

The rise of B2B peer review sites.

Ludovic Leforestier / Analyst relations, Best practices, Peer reviews, Starsight Transmissions / 06/02/2023

Download our eBook on B2B peer review sites to learn how to manage your reputation and leverage social proof to win trust and deals.

The rise of B2B peer review sites. Read More »

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