best practices

How will a mature Analyst Relations programme supercharge your business Starsight Communications analyst relations maturity assessment.

How will a mature AR programme supercharge your business?

/ Analyst relations, Best practices, Starsight news /

The gap between the most and least mature analyst relations programmes is vast. Many companies mistake activity for progress, yielding coverage and flashy initial outcomes that look impressive in a slide deck. But over time, these efforts plateau. They fail to deliver the deeper, strategic impact that defines a truly advanced AR programme.
Starsight is piloting an analyst relations maturity assessment – sign up to be among the first to assess your AR maturity.

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Analyst relations agency Starsight asks should AR always be in house in this blog post.

Should analyst relations always be in-house?

/ Analyst relations, Best practices, Starsight Transmissions /

When companies realise they need an analyst relations strategy to compete, they start to wonder where to find the right talent. Hiring someone in-house to set up an AR might seem like the obvious choice, but it comes with risks that hiring an agency does not. Make sure you read these 5 risks to consider when hiring in-house AR before making your decision.

Should analyst relations always be in-house? Read More »

This blog post discusses tiering industry analysts for technology vendors in line with your business goals, budget and bandwidth.

Analyst relations 101: don’t tier industry analysts with prejudice.

/ Analyst relations, Starsight Transmissions /

In the world of analyst relations, putting all your eggs in the Gartner basket can be risky and potentially damaging for your brand. Of course the big FIG is influential and its Magic Quadrant is ubiquitous, but there are many other analyst firms out there with vendor evaluations of their own that may carry a

Analyst relations 101: don’t tier industry analysts with prejudice. Read More »

The Gartner Emerging Market Quadrant is different from their Magic Quadrant reports. It plots vendors in emerging technology categories based on their features and future potential. Starsight outlines benefits and challenges for participating vendors in this blog post.

5 benefits and challenges for vendors participating in Gartner’s Emerging Market Quadrant.

/ Analyst relations, Best practices, FIG, Gartner, Starsight Transmissions /

There’s a new Gartner quadrant in town –and it’s not magic. Enter the Gartner Emerging Market Quadrant (eMQ). Landmark evaluative methodologies are a cornerstone of analyst firm research. The most famous of those vendor rankings is undoubtedly the Gartner Magic Quadrant. Other firms try to replicate it because technology provider selection tools for B2B tech

5 benefits and challenges for vendors participating in Gartner’s Emerging Market Quadrant. Read More »

Navy blue background with white text reading "Do these 5 things before speaking to industry analysts" on the left and an orange graphic of a presenter on the right.

Analyst relations 101: 5 things you should do before speaking with industry analysts.

/ Analyst relations, Best practices, Starsight Transmissions /

Industry analysts are a demanding audience like no other. Spokespersons should be trained explicitly in speaking with these market experts. Check out this blog post for advice on managing those industry analyst meetings.

Analyst relations 101: 5 things you should do before speaking with industry analysts. Read More »

Blog header image. Navy blue background with white text reading "Top briefing tips from analysts" on the left with photographs of people on the right.

ANALYST RELATIONS 101: how to prepare an analyst briefing and what do analyst want to hear from B2B tech vendors?

/ Analyst relations, Best practices, Starsight Transmissions /

No matter what your PR agency says, industry analysts are not the same as media journalists. Press reporters interviews are an opportunity to tell your company’s story in the hope of inspiring a newsworthy, clickable, headline. Briefings for industry analysts such as the FIG’s (Forrester, IDC and Gartner) and others firms are an opportunity to

ANALYST RELATIONS 101: how to prepare an analyst briefing and what do analyst want to hear from B2B tech vendors? Read More »

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