The gap between the most and least mature AR programmes is vast. Starsight is piloting an analyst relations maturity assessment – sign up today.
How will a mature AR programme supercharge your business? Read More »
Gartner’s Magic Quadrant isn’t the only landmark vendor evaluation among the FIGs. IDC has a MarketScape and Forrester has a Wave. Learn all about the Forrester Wave in this blog post.
How to surf the Forrester Wave. Read More »
When companies realise they need an analyst relations strategy to compete, they start to look for the right talent. Do you choose in-house or agency?
Should analyst relations always be in-house? Read More »
Gartner’s got a new methodology – the Emerging Market Quadrant. But is it worth participating for your org? Read our blog to assess its importance for you.
Your analyst relations plan should be an iterative process, not a one & done activity. Follow these 4 steps, update your plan & set yourself up for AR success.
Are you in shape for 2024? Check our 4 steps for your analyst relations plan. Read More »
In the annual IIAR> awards, team Starsight was voted the top analyst relations agency in EMEA for 2023 by industry analysts.
Starsight voted #1 analyst relations agency in EMEA for 2023. Read More »
Industry analysts are a demanding audience like no other. Check out analyst briefing advice here from Starsight, the Analyst Relations agency.
Analyst relations 101: 5 things you should do before speaking with industry analysts. Read More »
There has never been more general interest in technology than today. Analysts can help as the top tech influencers to navigate the tech landscape.
Are industry analysts still the top tech influencers? Read More »
There are over 100 industry analyst firms of market importance. Read this blog to understand who the key market players are and how they fit in the market.
Who are the top 100 industry analyst firms for B2B tech influence? Read More »
FIG, Starsight’s acronym for Forrester, IDC and Gartner, are the biggest analyst firms in reverse order. Check who they are, past the magic quadrant.
The FIGs: Who are the 3 biggest analyst firms? Read More »
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