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How will a mature Analyst Relations programme supercharge your business Starsight Communications analyst relations maturity assessment.

How will a mature AR programme supercharge your business?

/ Analyst relations, Best practices, Starsight news /

The gap between the most and least mature analyst relations programmes is vast. Many companies mistake activity for progress, yielding coverage and flashy initial outcomes that look impressive in a slide deck. But over time, these efforts plateau. They fail to deliver the deeper, strategic impact that defines a truly advanced AR programme.
Starsight is piloting an analyst relations maturity assessment – sign up to be among the first to assess your AR maturity.

How will a mature AR programme supercharge your business? Read More »

Analyst relations agency Starsight asks should AR always be in house in this blog post.

Should analyst relations always be in-house?

/ Analyst relations, Best practices, Starsight Transmissions /

When companies realise they need an analyst relations strategy to compete, they start to wonder where to find the right talent. Hiring someone in-house to set up an AR might seem like the obvious choice, but it comes with risks that hiring an agency does not. Make sure you read these 5 risks to consider when hiring in-house AR before making your decision.

Should analyst relations always be in-house? Read More »

The Gartner Magic Quadrant isn't the only technology vendor evaluation. The definitive list of all evaluations from Starsight Analyst Relations including Gartner Magic Quadrant, Forrester Wave, IDC MarketScape.

Is there magic beyond the quadrant? The top 15 alternative methodologies to the Gartner Magic Quadrant.

/ Analyst relations, FIG, Forrester, Gartner, IDC, Magic Quadrant, Starsight Transmissions /

What are the alternatives to the Gartner Magic Quadrant?

List of evaluative methodologies for B2B tech vendors and service providers by Starsight Analyst Relations.
Includes: Gartner Magic Quadrant, Forrester Wave, IDC MarketScape, Barc Score, Dresner Wisdom of Crowds, Everest Peak Matrix, Fosway 9-Grid, Frost Radar, GigaOM, KuppingerCole Leadership Compass, Nucleus Value Matrix, Omdia Universe, QKS Spark Matrix, RIA Selection Matrix.

Is there magic beyond the quadrant? The top 15 alternative methodologies to the Gartner Magic Quadrant. Read More »

Blog header image. Navy blue background with white text reading "Top briefing tips from analysts" on the left with photographs of people on the right.

ANALYST RELATIONS 101: how to prepare an analyst briefing and what do analyst want to hear from B2B tech vendors?

/ Analyst relations, Best practices, Starsight Transmissions /

No matter what your PR agency says, industry analysts are not the same as media journalists. Press reporters interviews are an opportunity to tell your company’s story in the hope of inspiring a newsworthy, clickable, headline. Briefings for industry analysts such as the FIG’s (Forrester, IDC and Gartner) and others firms are an opportunity to

ANALYST RELATIONS 101: how to prepare an analyst briefing and what do analyst want to hear from B2B tech vendors? Read More »

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