industry analysts

How will a mature Analyst Relations programme supercharge your business Starsight Communications analyst relations maturity assessment.

How will a mature AR programme supercharge your business?

/ Analyst relations, Best practices, Starsight news /

The gap between the most and least mature analyst relations programmes is vast. Many companies mistake activity for progress, yielding coverage and flashy initial outcomes that look impressive in a slide deck. But over time, these efforts plateau. They fail to deliver the deeper, strategic impact that defines a truly advanced AR programme.
Starsight is piloting an analyst relations maturity assessment – sign up to be among the first to assess your AR maturity.

How will a mature AR programme supercharge your business? Read More »

Analyst relations agency Starsight asks should AR always be in house in this blog post.

Should analyst relations always be in-house?

/ Analyst relations, Best practices, Starsight Transmissions /

When companies realise they need an analyst relations strategy to compete, they start to wonder where to find the right talent. Hiring someone in-house to set up an AR might seem like the obvious choice, but it comes with risks that hiring an agency does not. Make sure you read these 5 risks to consider when hiring in-house AR before making your decision.

Should analyst relations always be in-house? Read More »

This blog post discusses tiering industry analysts for technology vendors in line with your business goals, budget and bandwidth.

Analyst relations 101: don’t tier industry analysts with prejudice.

/ Analyst relations, Starsight Transmissions /

In the world of analyst relations, putting all your eggs in the Gartner basket can be risky and potentially damaging for your brand. Of course the big FIG is influential and its Magic Quadrant is ubiquitous, but there are many other analyst firms out there with vendor evaluations of their own that may carry a

Analyst relations 101: don’t tier industry analysts with prejudice. Read More »

The Gartner Emerging Market Quadrant is different from their Magic Quadrant reports. It plots vendors in emerging technology categories based on their features and future potential. Starsight outlines benefits and challenges for participating vendors in this blog post.

5 benefits and challenges for vendors participating in Gartner’s Emerging Market Quadrant.

/ Analyst relations, Best practices, FIG, Gartner, Starsight Transmissions /

There’s a new Gartner quadrant in town –and it’s not magic. Enter the Gartner Emerging Market Quadrant (eMQ). Landmark evaluative methodologies are a cornerstone of analyst firm research. The most famous of those vendor rankings is undoubtedly the Gartner Magic Quadrant. Other firms try to replicate it because technology provider selection tools for B2B tech

5 benefits and challenges for vendors participating in Gartner’s Emerging Market Quadrant. Read More »

5 ways analysts can help technology vendors to improve their thought leadership content marketing with an original point of view.

5 ways tech vendors can leverage industry analysts to shape and refine their thought leadership content.

/ Analyst relations, Best practices, Starsight Transmissions /

Starsight Transmissions: 5 ways analysts can help technology vendors to improve their thought leadership content marketing and social proof with an original point of view thanks to analyst relations.

5 ways tech vendors can leverage industry analysts to shape and refine their thought leadership content. Read More »

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