Learn from analyst relations pros Starsight Communications how to use industry analyst predictions from firms like Forrester, IDC and Gartner to drive business value.

How to use analyst predictions to drive business in 2025?

Industry analysts are the market pulse, connecting insights from end-users, tech buyers, investors and suppliers to create a clear view of the industry. But accessing these insights often requires a budget for analyst inquiries —a luxury many start-ups and SMBs can’t afford. That’s where predictions season comes in.

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