The AIDA sales funnel is dead. Maybe it's okay for B2C but B2B sales are a buying process, supported by industry analysts. Created by Starsight Analyst Relations.

Analyst Relations 101: How analysts impact the sales process?

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The AIDA sales funnel is dead and it’s been replaced by a B2B sales spaghetti monster. Target industry analysts to influence sales and ensure prospects hear about tech vendors at every stage.

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