De-risking in a downturn: Why AR is a 100x ROI tactic?
Tech buyers want stability, analysts help them find it. During a downturn it’s more important than ever to over-index on AR.
De-risking in a downturn: Why AR is a 100x ROI tactic? Read More »
Starsight Transmissions
How will a mature AR programme supercharge your business?
The gap between the most and least mature AR programmes is vast. Starsight is piloting an analyst relations maturity assessment – sign up today.
How will a mature AR programme supercharge your business? Read More »
Should analyst relations always be in-house?
When companies realise they need an analyst relations strategy to compete, they start to look for the right talent. Do you choose in-house or agency?
Should analyst relations always be in-house? Read More »
How to use analyst predictions to drive business in 2025?
Industry analysts are the market pulse with a 360 view of the market. That’s why analyst predictions can provide the insight needed to drive business this year.
How to use analyst predictions to drive business in 2025? Read More »
Analyst relations 101: don’t tier industry analysts with prejudice.
When you tier industry analysts, look beyond the FIGs and understand the true world of analyst influence to help balance benefits with budget and bandwidth.
Analyst relations 101: don’t tier industry analysts with prejudice. Read More »
Is there magic beyond the quadrant? The top 15 alternative methodologies to the Gartner Magic Quadrant.
What are the alternatives to the Gartner Magic Quadrant?
Read Starsight’s list of evaluative methodologies for B2B tech vendors and service providers.
Analyst Relations 101: Analysts are VIPs – Very Influential Persons.
Industry analysts provide critical insights from interactions with tech buyers & vendors. So treat those analysts like the very influential persons they are.
Analyst Relations 101: Analysts are VIPs – Very Influential Persons. Read More »
5 benefits and challenges for vendors participating in Gartner’s Emerging Market Quadrant.
Gartner’s got a new methodology – the Emerging Market Quadrant. But is it worth participating for your org? Read our blog to assess its importance for you.
Are your marketing metrics losing you sales?
Misattribution in marketing metrics can be a disaster. Analyst relations is about more than measurement and offers big bang for your buck.
Are your marketing metrics losing you sales? Read More »
Analyst Relations 101: How DO analysts impact sales processES?
The AIDA sales funnel is dead and it’s been replaced by a B2B sales spaghetti monster. It’s undeniable that analysts impact sales, but proving it can be tricky.
Analyst Relations 101: How DO analysts impact sales processES? Read More »