ENGAGE + AIM HIGH.
ANALYST & INFLUENCER RELATIONS – THOUGHT LEADERSHIP – STRATEGIC COMMUNICATIONS
All B2B buyers surveys point in the same direction: analysts are the alpha and omega of all influencers.
CIO’s say industry analysts are the top source #1 information source for evaluating of emerging technologies according to venture capital firm Sapphire Ventures (2020 CIO Innovation Index). It’s the same when it comes to purchasing technology solutions: in Demand Gen Report’s 2019 B2B Buyers Survey, 92% of respondents said that “analyst reports and reviews influence their decisions.
Are you in those conversations?
Starsight is a specialist consultancy established by three experienced analyst & influencer relations practitioners to offer growth companies the full scope of strategic expertise and hands-on tactics only enjoyed by blue chip vendors.
We’re bold, hands-on and insightful, supporting vendors with strategy, insights and execution.
The Starsight Communications difference.
We are influencer and analyst relations experts.
We have an unmatched track record in the industry and the only agency 100% IIAR> Certified Professionals. We combine 25+ years of hands-on experience and know-how from the best tech industry AR teams, a proven track record in influencer relations and thought leadership .
We deliver flawless execution.
We have led vendors to be covered from zero into 35+ reports annually,, have managed complex analyst events across the globe, from Dubai to Paris, from San Francisco to Berlin. We keep those plates spinning so that you don’t need to worry about dropping analyst requests.
We ace relationships.
We have covered hardware, enterprise applications, middleware and tech, financial services and regulation, advertising technology and verticals. We know who to call and how to find an angle to position solutions with industry analysts and influencers for a win-win briefing.
We understand you.
We have been in-house and know that solving internal roadblocks is often half the solution. We have a tech background and love to dive deep in products to bring you insights from the many conversations we have. We are a strategic partner to help you read the pulse of the market and gather intelligence to position your solutions for maximum impact.
THE STARSIGHT TEAM.
Ludovic Leforestier brings learnings from the best AR teams at blue chips companies such as IBM and Oracle, started and grew two AR departments to world-class at BearingPoint and Criteo, IIAR> co-founder and Board Member.
Lena Tønning Staal has over 10 years experience in the Microsoft AR team, managing EMEA analysts, building a sales engagement programme and communication programmes.
Chloe Roberts has studied Communication and Media at Loughborough University, completing a placement year in International PR and AR at HPE in her third year.
HOW CAN WE HELP?
Starsight for growth companies.
If you’re a start-up, it’s rarely too early to engage with industry analysts, get on their radar and shape the market.
We get you started with your influencer programme, help you size and understand the market opportunity, refine and validate your messaging, get you on influencers’ radar and boost your credibility with investors. You can use us to get started or we can do it all for you.
Starsight for teams.
Up your game with analyst & influencer relations with Starsight’s operational excellence for AR teams.
We help you benchmarking where you are in terms of audience exploration, engagement, AR execution and how you elevate insights and results inside and outside your firm. We are hands on and will train new team hire, coach existing team members to get your function up in operational excellence, allowing you to scale and save time.
Starsight for projects.
Stuck on a Gartner Magic Quadrand, IDC Marketscape or Forrester Wave? Short staffed for an analyst summit? Lacking analyst relations skills or need cover for a business unit or extend your AR programme to EMEA?
We support you if you need short term resources, temporary cover or a full time resource. We deliver for you if you need help with a magic quadrant, spokesperson training, AR advisory, help with your peer review programme or any other AR project.
The Starsight Collective.
We are analyst and influencer relations specialists… and for the rest we’ve teamed up with the best. Meet our friends and partners.
Nigel Montgomery has authored and co-authored over 450 published industry research reports and papers, including many Gartner Magic Quadrants and market guides, most notably the Gartner ERP Magic Quadrants which he co-authored for the 10 years of his tenure with Gartner. He also co-authored Gartner’s EAM Magic Quadrant 2018/19, plus authored countless IT spending and industry forecasts for the above markets.
Eureka Box is a brand communications agency that helps technology businesses to enter, educate and grow international markets. Our dynamic, hybrid model brings together teams of senior marcomms consultants, along with outstanding independent agencies and content producers across the globe. Our focus is on delivering work of the very highest quality to power creative, inspiring, commercially successful campaigns.
Otter Advisory empowers HRTECH leaders and investors in building & scaling great product businesses. Thomas Otter was part of the leadership that scaled SuccessFactors to run over 50 million users. At Gartner, he drove the HRTECH research agenda that helped shape the industry. Today, he advises leading and emerging HRTECH vendors and their investors, guiding them to build better products and be more successful.
ARInsights was founded in 2004 and provides the market-leading SaaS platform for managing analyst relations (AR) programs. ARInsights’ flagship solution, ARchitect, along with multiple complementary products, enables hundreds of leading companies to increase awareness and enhance knowledge-sharing with all the industry analysts that influence their business. ARInsights helps measurably improve the efficiency and productivity of AR professionals every day.