Analyst & Influencer Relations agency
Engage + Aim High.
ANALYST & INFLUENCER RELATIONS – THOUGHT LEADERSHIP – STRATEGIC COMMUNICATIONS
Industry analysts drive business impact with insights, awareness, sales and go-to-market activity. Ensure your analyst relations fires on all 4 cylinders to deliver benefits beyond coverage.
WHAT ARE THE 4 BUSINESS IMPACTS OF ANALYST RELATIONS?
STARSIGHT TRANSMISSIONS.
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- How will a mature AR programme supercharge your business?
The gap between the most and least mature analyst relations programmes is vast. Many companies mistake activity for progress, yielding coverage and flashy initial outcomes that look impressive in a slide deck. But over time, these efforts plateau. They fail to deliver the deeper, strategic impact that defines a truly advanced AR programme. Starsight is piloting an analyst relations maturity assessment – sign up to be among the first to assess your AR maturity. - How to surf the Forrester Wave.
Forrester analysts are evaluating your market–are you ready to make waves? Gartner’s Magic Quadrant isn’t the only landmark vendor evaluation among the FIGs (Forrester, IDC, Gartner). IDC has a MarketScape and Forrester has a Wave. Get to know the Wave in this blog post all about Forrester’s research methodology. - Should analyst relations always be in-house?
When companies realise they need an analyst relations strategy to compete, they start to wonder where to find the right talent. Hiring someone in-house to set up an AR might seem like the obvious choice, but it comes with risks that hiring an agency does not. Make sure you read these 5 risks to consider when hiring in-house AR before making your decision.
Starsight Services.
Gain an unfair competitive advantage with influencer relations.
All B2B buyers surveys point in the same direction: industry analysts are the alpha and omega of all technology influencers.
We help growing technology vendors to get on the radar of industry analysts and influencers, benchmark and coach existing AR teams to improve their operations and support both growth and scale companies to extend their reach in EMEA and globally, for new business areas, to develop their peer review websites programmes or extend to new influencers personas.
Growth.
Launch your analyst & influencer relations programme to put your B2B tech company on influencers & analysts map.
Teams.
Take your analyst & influencer relations programme to the next level with our AR team benchmarking, spokesperson training, coaching, etc.
Projects.
Boost and extend your analyst & influencer relations programme with support for landmark evaluations such as the Gartner Magic Quadrant, peer review sites and more.
Introducing starsight.
the only 100% IIAR> Certified AR agency.
Starsight is a specialist consultancy established by experienced analyst & influencer relations practitioners. We offer growth and scale companies the full scope of strategic expertise and hands-on best practices previously only enjoyed by blue chip vendors. Until now.
Starsight Communications has the unique expertise to deliver insights-led AR strategies that elevate our clients. We understand you: our unmatched in-house track record is second to none – 30+ years AR expertise with best in-house teams such as IBM, Oracle, Microsoft, HPE, etc. We’re bold, hands-on and insightful, supporting vendors with strategy, insights and execution.
Get in Touch!
Engage early. Engage often.
Are you missing out by not getting in front of top influencers?
We’d love to discuss how getting on the radar of industry analysts and influencers will position your company in the spotlight and get it noticed by buyers.
Head to our contact page to get in touch and discover the power of analyst relations.