Analyst & Influencer Relations agency
Engage + Aim High.
ANALYST & INFLUENCER RELATIONS – THOUGHT LEADERSHIP – STRATEGIC COMMUNICATIONS
Industry analysts drive business impact with insights, awareness, sales and go-to-market activity. Ensure your analyst relations fires on all 4 cylinders to deliver benefits beyond coverage.
WHAT ARE THE 4 BUSINESS IMPACTS OF ANALYST RELATIONS?
Delivering leading analyst relations programmes for our clients.
STARSIGHT TRANSMISSIONS.
Our newsletter keeps you updated on analyst and influencer relations (AR) trends, best practices and industry news.
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- The new analyst relations frontier: AI authority.
Old fashioned AR looked at how analysts exerted a direct sales influence by advising buyers. In the brave new world of AR, analysts also exert influence by being a source of authority for LLMs. Check out this blog post to understand what that means for analyst relations programmes today. - 5 Problems start-ups face when they start briefing industry analysts.
We see start-ups making the same mistakes over and over again. They brief an analyst, it doesn’t go how they thought it would and they start to think the analyst just doesn’t get their product. This is rarely the case. This blog post explains the 5 key reasons we see this happening. - Why the Gartner Hype Cycle Matters for start-up CEOs.
The Gartner Hype Cycle helps B2B tech vendors understand whether a market is emerging, overhyped or becoming commercially real. Most start-ups focus on product when they should focus on category fit and buyer readiness. Analysts matter because they see market patterns vendors cannot. The smartest founders use Hype Cycles to pressure-test positioning, roadmap decisions and timing.
Starsight Services.
Gain an unfair competitive advantage with influencer relations.
All B2B buyers surveys point in the same direction: industry analysts are the alpha and omega of all technology influencers.
We help growing technology vendors to get on the radar of industry analysts and influencers, benchmark and coach existing AR teams to improve their operations and support both growth and scale companies to extend their reach in EMEA and globally, for new business areas, to develop their peer review websites programmes or extend to new influencers personas.
Growth.
Launch your analyst & influencer relations programme to put your B2B tech company on influencers & analysts map.
Teams.
Take your analyst & influencer relations programme to the next level with our AR team benchmarking, spokesperson training, coaching, etc.
Projects.
Boost and extend your analyst & influencer relations programme with support for landmark evaluations such as the Gartner Magic Quadrant, peer review sites and more.
Introducing starsight.
the only 100% IIAR> Certified AR agency.
Starsight is a specialist consultancy established by experienced analyst & influencer relations practitioners. We offer growth and scale companies the full scope of strategic expertise and hands-on best practices previously only enjoyed by blue chip vendors. Until now.
Starsight Communications has the unique expertise to deliver insights-led AR strategies that elevate our clients. We understand you: our unmatched in-house track record is second to none – 30+ years AR expertise with best in-house teams such as IBM, Oracle, Microsoft, HPE, etc. We’re bold, hands-on and insightful, supporting vendors with strategy, insights and execution.
Get in Touch!
Engage early. Engage often.
Are you missing out by not getting in front of top influencers?
We’d love to discuss how getting on the radar of industry analysts and influencers will position your company in the spotlight and get it noticed by buyers.
Head to our contact page to get in touch and discover the power of analyst relations.