How much do I need to pay to be in a Gartner Magic Quadrant? And 4 other analyst relations myths.
Debunking AR industry myths, like paying for MQ inclusion works and everyone should want to be in a Gartner MQ.
3 ways to use inquiries as your secret competitive weapon.
Three examples of ways you can leverage analyst inquiries for ROI on your analyst firm research contracts and to get smarter faster.
Magic numbers: the hidden impact of market shares and forecasts.
We explain how technology vendors can make magic with market shares and forecast reports from industry analysts. With input from analysts at firms including IDC, Canalys, PAC and ITCandor.
Starsight voted a top AR agency by analysts in 2021 IIAR> Awards.
Starsight Communications was voted as the #2 analyst relations agency by industry analysts in the IIAR> awards 2021.
The powers and limitations of market share methodology.
Technology vendors, start-ups and scaleups all can weaponise market shares. We spoke to some industry analysts that are experts in market shares to unpack the process of creating them and the limitations of the method. Here’s what you must understand about them.
How to move the dot in the Gartner’s Magic Quadrant?
Prepare to compete at Olympic-level in your next Gartner Magic Quadrant with tips for success from our partner, Nigel Montgomery.
How are your analyst research subscriptions like a gym membership?
Starsight’s five drills for industry analyst research subscriptions show how they are just like a gym membership. Both are use it or lose it and for both you need to put in the work to see results.
To swag or not to swag? How giveaways can support your analyst relations strategy.
A Starsight survey of analysts and AR pros gave us valuable insights on industry best practices when it comes to event swag.
What are the 4 business impacts of analyst relations?
Understand the benefits of an analyst relations program beyond inclusion in a report. Read our blog to understand the 4 business impacts of AR.
10 truths on Analyst Relations for tech startups
AR does not have to be a “blue-chip vendor only” advantage. Tech startups, can, and should, implement AR programme as early as possible.