Outsourcing your analyst relations function without successful planning can lead to disaster. Read this blog to understand the common pitfalls and the 7 wonders that can come from working with an external AR agency.
Industry analysts are a demanding audience like no other. Spokespersons should be trained explicitly in speaking with these market experts. Check out this blog post for advice on managing those industry analyst meetings.
Starsight Transmissions: 5 ways analysts can help technology vendors to improve their thought leadership content marketing and social proof with an original point of view thanks to analyst relations.
No matter what your PR agency says, analysts are not the same as press. Press interviews are an opportunity to tell your company’s story in the hope of inspiring a newsworthy, clickable, headline. Analyst briefings are an opportunity to tell your company’s story in the hope that they will be able to accurately position your …
There has never been more general interest in technology than today. Analysts can help as the top tech influencers to navigate the tech landscape and guide vendors and buyers decisions.
There are over 100 industry analyst firms of market importance. Read this blog to understand who the key market players are and how they fit in the market.
FIG, Starsight’s acronym for Forrester, IDC and Gartner, are the largest industry analysis firms in reverse order. Check who they are, past the magic quadrant.
Have you ever started a job and had to make your way around the office? Introducing yourself to all the teams you might work with some day and trying to prove that you’ll be a great asset to them. After a few weeks, you might work with some of those people and try to learn …
How can you tell your analyst relations has reached cruising altitude? Read More »
Download our eBook on peer review sites to learn how to manage your reputation and leverage social proof to win trust and deals.
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