There are long-held industry myths that have prevailed in the analyst relations profession. Despite LinkedIn touting analyst relations as one of the fastest growing jobs for 2022 and investors mandating AR programs, there is still a lack of understanding of the function within many companies. Much of this is surrounding the largest FIG* – Gartner. …
Three examples of ways you can leverage analyst inquiries for ROI on your analyst firm research contracts and to get smarter faster.
We explain how technology vendors can make magic with market shares and forecast reports from industry analysts. With input from analysts at firms including IDC, Canalys, PAC and ITCandor.
Starsight Communications was voted as the #2 analyst relations agency by industry analysts in the IIAR> awards 2021.
Technology vendors, start-ups and scaleups all can weaponise market shares. We spoke to some industry analysts that are experts in market shares to unpack the process of creating them and the limitations of the method. Here’s what you must understand about them.
Prepare to compete at Olympic-level in your next Gartner Magic Quadrant with tips for success from our partner, Nigel Montgomery.
Starsight’s five drills for industry analyst research subscriptions show how they are just like a gym membership. Both are use it or lose it and for both you need to put in the work to see results.
A Starsight survey of analysts and AR pros gave us valuable insights on industry best practices when it comes to event swag.
Understand the benefits of an analyst relations program beyond inclusion in a report. Read our blog to understand the 4 business impacts of AR.
AR does not have to be a “blue-chip vendor only” advantage. Tech startups, can, and should, implement AR programme as early as possible.
This website uses cookies. By continuing to use this site, you accept our use of cookies.
