The IDC MarketScape is often underestimated and ignored -that is a mistake. This blog post outlines 5 mistakes vendors make with this key evaluative report.
The IDC MarketScape: Everything you need to know. Read More »
Ever been on an analyst advisory session or workshop that lead nowhere? Here’s how to prep, run and follow up so it sparks real decisions, change and momentum.
The ultimate guide to an effective analyst advisory session. Read More »
Tech buyers want stability, analysts help them find it. During a downturn it’s more important than ever to over-index on AR.
De-risking in a downturn: Why AR is a 100x ROI tactic? Read More »
The gap between the most and least mature AR programmes is vast. Starsight is piloting an analyst relations maturity assessment – sign up today.
How will a mature AR programme supercharge your business? Read More »
Gartner’s Magic Quadrant isn’t the only landmark vendor evaluation among the FIGs. IDC has a MarketScape and Forrester has a Wave. Learn all about the Forrester Wave in this blog post.
How to surf the Forrester Wave. Read More »
When companies realise they need an analyst relations strategy to compete, they start to look for the right talent. Do you choose in-house or agency?
Should analyst relations always be in-house? Read More »
Industry analysts are the market pulse with a 360 view of the market. That’s why analyst predictions can provide the insight needed to drive business this year.
How to use analyst predictions to drive business in 2025? Read More »
We are proud to have maintained our #1 AR Agency spot in EMEA for the fourth time, from the EMEA award in 2023 to placing on the global podium in 2021 and 2022.
Starsight voted #1 IIAR> AR Agency of the Year, EMEA 2024. Read More »
When you tier industry analysts, look beyond the FIGs and understand the true world of analyst influence to help balance benefits with budget and bandwidth.
Analyst relations 101: don’t tier industry analysts with prejudice. Read More »
What are the alternatives to the Gartner Magic Quadrant?
Read Starsight’s list of evaluative methodologies for B2B tech vendors and service providers.
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