Starsight Transmissions: 5 ways analysts can help technology vendors to improve their thought leadership content marketing and social proof with an original point of view thanks to analyst relations.
Hervé Dhélin has over 20 years of experience in marketing, corporate communication and analyst relations. He has created disruptive marketing and communication strategies and integrated all marketing disciplines to support company business objectives. Hervé has worked for various software vendors managing their marketing teams, from start-ups (Atakma Technologies, Sense4data) to scale-ups (EfficientIp) to very large software vendors (BMC, Mercury, SPSS, IBM) helping them open new markets, outperform competitors and increase revenue in EMEA, APAC and North America. He is IIAR> certified and a digital communication specialist (SEM, SEA, SEO, Content Marketing, Inbound, Outbound, Marketing Automation), he is also a professor at University Paris Cité where he teaches digital communication to Master 1 students.