64% of B2B marketing leaders don’t trust their organization’s marketing measurement for decision-making, according to Forrester. And most B2B marketing isn’t measured scientifically at all. Traditionally, marketers look at the buying process and often turn it into a buying funnel where they can score leads in three stages: Causality and known unknowns make linking this […]
Are your marketing metrics losing you sales? Read More »
The AIDA funnel is dead and it’s been replaced by a B2B sales spaghetti monster. Target industry analysts to ensure prospects hear about you at every stage.
The death of the sales funnel. Read More »
Outsourcing your analyst relations function without successful planning can lead to disaster. Read this blog to understand the common pitfalls and the 7 wonders that can come from working with an external AR agency.
The 7 wonders of outsourced analyst relations. Read More »
Industry analysts are a demanding audience like no other. Spokespersons should be trained explicitly in speaking with these market experts. Check out this blog post for advice on managing those industry analyst meetings.
Do these 5 things before speaking with industry analysts. Read More »
Starsight Transmissions: 5 ways analysts can help technology vendors to improve their thought leadership content marketing and social proof with an original point of view thanks to analyst relations.
No matter what your PR agency says, analysts are not the same as press. Press interviews are an opportunity to tell your company’s story in the hope of inspiring a newsworthy, clickable, headline. Analyst briefings are an opportunity to tell your company’s story in the hope that they will be able to accurately position your
What are the top briefing tips from analysts? Read More »
There has never been more general interest in technology than today. Analysts can help as the top tech influencers to navigate the tech landscape and guide vendors and buyers decisions.
Are industry analysts still the top tech influencers? Read More »
Have you ever started a job and had to make your way around the office? Introducing yourself to all the teams you might work with some day and trying to prove that you’ll be a great asset to them. After a few weeks, you might work with some of those people and try to learn
How can you tell your analyst relations has reached cruising altitude? Read More »
Download our eBook on peer review sites to learn how to manage your reputation and leverage social proof to win trust and deals.
EBOOK: The rise of B2B peer review sites. Read More »
Learn how analyst relations can boost your business and improve your company strategy in 2023.
4 ways to make your analyst relations strategy drive value in 2023. Read More »
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