How much do I need to pay to be in a Gartner Magic Quadrant? And 4 other analyst relations myths.
Debunking AR industry myths, like paying for MQ inclusion works and everyone should want to be in a Gartner MQ.
Best practices
3 ways to use inquiries as your secret competitive weapon.
Three examples of ways you can leverage analyst inquiries for ROI on your analyst firm research contracts and to get smarter faster.
How to move the dot in the Gartner’s Magic Quadrant?
Prepare to compete at Olympic-level in your next Gartner Magic Quadrant with tips for success from our partner, Nigel Montgomery.
How are your analyst research subscriptions like a gym membership?
Starsight’s five drills for industry analyst research subscriptions show how they are just like a gym membership. Both are use it or lose it and for both you need to put in the work to see results.
To swag or not to swag? How giveaways can support your analyst relations strategy.
A Starsight survey of analysts and AR pros gave us valuable insights on industry best practices when it comes to event swag.
10 truths on Analyst Relations for tech startups
AR does not have to be a “blue-chip vendor only” advantage. Tech startups, can, and should, implement AR programme as early as possible.
The 5 differences between Analyst Relations and PR –and why you should run them separately.
PR comes out best managing a crisis whilst AR is best at enabling you to lead a category. Differences: targets, content, timeframes, salience & focus.