There are long-held industry myths that have prevailed in the analyst relations profession. Despite LinkedIn touting analyst relations as one of the fastest growing jobs for 2022 and investors mandating AR programs, there is still a lack of understanding of the function within many companies. Much of this is surrounding the largest FIG* – Gartner. …
Three examples of ways you can leverage analyst inquiries for ROI on your analyst firm research contracts and to get smarter faster.
Prepare to compete at Olympic-level in your next Gartner Magic Quadrant with tips for success from our partner, Nigel Montgomery.
Starsight’s five drills for industry analyst research subscriptions show how they are just like a gym membership. Both are use it or lose it and for both you need to put in the work to see results.
A Starsight survey of analysts and AR pros gave us valuable insights on industry best practices when it comes to event swag.
AR does not have to be a “blue-chip vendor only” advantage. Tech startups, can, and should, implement AR programme as early as possible.
PR comes out best managing a crisis whilst AR is best at enabling you to lead a category. Differences: targets, content, timeframes, salience & focus.
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