Analyst relations

How will a mature Analyst Relations programme supercharge your business Starsight Communications analyst relations maturity assessment.

How will a mature AR programme supercharge your business?

/ Analyst relations, Best practices, Starsight news /

The gap between the most and least mature analyst relations programmes is vast. Many companies mistake activity for progress, yielding coverage and flashy initial outcomes that look impressive in a slide deck. But over time, these efforts plateau. They fail to deliver the deeper, strategic impact that defines a truly advanced AR programme.
Starsight is piloting an analyst relations maturity assessment – sign up to be among the first to assess your AR maturity.

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Analyst relations agency Starsight asks should AR always be in house in this blog post.

Should analyst relations always be in-house?

/ Analyst relations, Best practices, Starsight Transmissions /

When companies realise they need an analyst relations strategy to compete, they start to wonder where to find the right talent. Hiring someone in-house to set up an AR might seem like the obvious choice, but it comes with risks that hiring an agency does not. Make sure you read these 5 risks to consider when hiring in-house AR before making your decision.

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Learn from analyst relations pros Starsight Communications how to use industry analyst predictions from firms like Forrester, IDC and Gartner to drive business value.

How to use analyst predictions to drive business in 2025?

/ Analyst relations, Starsight Transmissions /

Industry analysts are the market pulse, connecting insights from end-users, tech buyers, investors and suppliers to create a clear view of the industry. But accessing these insights often requires a budget for analyst inquiries —a luxury many start-ups and SMBs can’t afford. That’s where predictions season comes in.

How to use analyst predictions to drive business in 2025? Read More »

Starsight voted #1 IIAR> Analyst Relations Agency of the Year, EMEA 2024.

Starsight voted #1 IIAR> AR Agency of the Year, EMEA 2024.

/ Analyst relations, Starsight news /

The votes are in, and the results are clear—Starsight Communications has once again been voted by analysts as the IIAR> Analyst Relations Agency of the Year 2024, EMEA at the 2024 IIAR> Awards! We are proud to have maintained our #1 AR Agency spot in EMEA for the fourth time, from the official award in 2023 to placing on the global podium in 2021 and 2022.

Starsight voted #1 IIAR> AR Agency of the Year, EMEA 2024. Read More »

This blog post discusses tiering industry analysts for technology vendors in line with your business goals, budget and bandwidth.

Analyst relations 101: don’t tier industry analysts with prejudice.

/ Analyst relations, Starsight Transmissions /

In the world of analyst relations, putting all your eggs in the Gartner basket can be risky and potentially damaging for your brand. Of course the big FIG is influential and its Magic Quadrant is ubiquitous, but there are many other analyst firms out there with vendor evaluations of their own that may carry a

Analyst relations 101: don’t tier industry analysts with prejudice. Read More »

The Gartner Magic Quadrant isn't the only technology vendor evaluation. The definitive list of all evaluations from Starsight Analyst Relations including Gartner Magic Quadrant, Forrester Wave, IDC MarketScape.

Is there magic beyond the quadrant? The top 15 alternative methodologies to the Gartner Magic Quadrant.

/ Analyst relations, FIG, Forrester, Gartner, IDC, Magic Quadrant, Starsight Transmissions /

What are the alternatives to the Gartner Magic Quadrant?

List of evaluative methodologies for B2B tech vendors and service providers by Starsight Analyst Relations.
Includes: Gartner Magic Quadrant, Forrester Wave, IDC MarketScape, Barc Score, Dresner Wisdom of Crowds, Everest Peak Matrix, Fosway 9-Grid, Frost Radar, GigaOM, KuppingerCole Leadership Compass, Nucleus Value Matrix, Omdia Universe, QKS Spark Matrix, RIA Selection Matrix.

Is there magic beyond the quadrant? The top 15 alternative methodologies to the Gartner Magic Quadrant. Read More »

The Gartner Emerging Market Quadrant is different from their Magic Quadrant reports. It plots vendors in emerging technology categories based on their features and future potential. Starsight outlines benefits and challenges for participating vendors in this blog post.

5 benefits and challenges for vendors participating in Gartner’s Emerging Market Quadrant.

/ Analyst relations, Best practices, FIG, Gartner, Starsight Transmissions /

There’s a new Gartner quadrant in town –and it’s not magic. Enter the Gartner Emerging Market Quadrant (eMQ). Landmark evaluative methodologies are a cornerstone of analyst firm research. The most famous of those vendor rankings is undoubtedly the Gartner Magic Quadrant. Other firms try to replicate it because technology provider selection tools for B2B tech

5 benefits and challenges for vendors participating in Gartner’s Emerging Market Quadrant. Read More »

Marketing metrics and analyst relations blog post - Starsight Communications

Are your marketing metrics losing you sales?

/ Analyst relations, Best practices, Starsight Transmissions /

64% of B2B marketing leaders don’t trust their organization’s marketing measurement for decision-making, according to Forrester. And most B2B marketing isn’t measured scientifically at all. Traditionally, marketers look at the buying process and often turn it into a buying funnel where they can score leads in three stages: Causality and known unknowns make linking this

Are your marketing metrics losing you sales? Read More »

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