Outsourcing your analyst relations function without successful planning can lead to disaster. Read this blog to understand the common pitfalls and the 7 wonders that can come from working with an external AR agency.
Ksenia Efimova has over 10 years of experience with market and competition analysis, go-to-market and communication strategy analysis and development in the technology industry. In her previous role as a market analyst and consultant, she has assisted various market players starting from service providers up to SMBs to better understand market trends and developments and adjust their business to fit market and target audience needs. She is IIAR> certified and holds a Masters of International Marketing from the State University of Omsk and a Bachelor of Science from University of New York in Prague.