Chloe Roberts

Chloe Roberts has worked directly in analyst relations for over 3 years. Her experience includes working with large enterprises, Hewlett Packard Enterprise (HPE) and Microsoft, as well as a variety of start-up and scaleup clients with Starsight. In May 2021 Chloe joined the IIAR> as a member and became a certified Industry Analyst Relations professional. She has a BSc in Communication and Media Studies from Loughborough University and is currently studying for a Masters in Strategic Communication at the University of Western Australia.

Blog header image. Navy blue background with white text reading "Top briefing tips from analysts" on the left with photographs of people on the right.

ANALYST RELATIONS 101: how to prepare an analyst briefing and what do analyst want to hear from B2B tech vendors?

/ Analyst relations, Best practices, Starsight Transmissions /

No matter what your PR agency says, industry analysts are not the same as media journalists. Press reporters interviews are an opportunity to tell your company’s story in the hope of inspiring a newsworthy, clickable, headline. Briefings for industry analysts such as the FIG’s (Forrester, IDC and Gartner) and others firms are an opportunity to

ANALYST RELATIONS 101: how to prepare an analyst briefing and what do analyst want to hear from B2B tech vendors? Read More »

This website uses cookies. By continuing to use this site, you accept our use of cookies.