Chloe Roberts is in her 2nd year working within analyst relations. She graduated from Loughborough University in 2021 with a degree in Communication and Media studies. This was a research focused course, using both quantitative and qualitative methods. During her degree, Chloe completed a 13 month placement at Hewlett Packard Enterprise on the Global Communications team. Her role was straddling International Media and Analyst relations in the EMEA region.
In May 2021 Chloe joined the IIAR> as a member and became a certified Industry Analyst Relations professional.
Technology vendors, start-ups and scaleups all can weaponise market shares. We spoke to some industry analysts that are experts in market shares to unpack the process of creating them and the limitations of the method. Here’s what you must understand about them.