No matter what your PR agency says, analysts are not the same as press. Press interviews are an opportunity to tell your company’s story in the hope of inspiring a newsworthy, clickable, headline. Analyst briefings are an opportunity to tell your company’s story in the hope that they will be able to accurately position your …
Each year, analysts host predictions events. How can these help you plan for business success? Read this blog to find out how and to access these insights.
Three examples of ways you can leverage analyst inquiries for ROI on your analyst firm research contracts and to get smarter faster.
We explain how technology vendors can make magic with market shares and forecast reports from industry analysts. With input from analysts at firms including IDC, Canalys, PAC and ITCandor.
Starsight Communications was voted as the #2 analyst relations agency by industry analysts in the IIAR> awards 2021.
Technology vendors, start-ups and scaleups all can weaponise market shares. We spoke to some industry analysts that are experts in market shares to unpack the process of creating them and the limitations of the method. Here’s what you must understand about them.
A Starsight survey of analysts and AR pros gave us valuable insights on industry best practices when it comes to event swag.
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