Analyst events provide valuable insights and influence; effective engagement requires strategic planning, early scheduling, and relationship building.
7 ways AR can boost your analyst firm event ROI. Read More »
Ever been on an analyst advisory session or workshop that lead nowhere? Here’s how to prep, run and follow up so it sparks real decisions, change and momentum.
The ultimate guide to an effective analyst advisory session. Read More »
The gap between the most and least mature AR programmes is vast. Starsight is piloting an analyst relations maturity assessment – sign up today.
How will a mature AR programme supercharge your business? Read More »
Gartner’s Magic Quadrant isn’t the only landmark vendor evaluation among the FIGs. IDC has a MarketScape and Forrester has a Wave. Learn all about the Forrester Wave in this blog post.
How to surf the Forrester Wave. Read More »
Industry analysts provide critical insights from interactions with tech buyers & vendors. So treat those analysts like the very influential persons they are.
Analyst Relations 101: Analysts are VIPs – Very Influential Persons. Read More »
Your analyst relations plan should be an iterative process, not a one & done activity. Follow these 4 steps, update your plan & set yourself up for AR success.
Are you in shape for 2024? Check our 4 steps for your analyst relations plan. Read More »
In the annual IIAR> awards, team Starsight was voted the top analyst relations agency in EMEA for 2023 by industry analysts.
Starsight voted #1 analyst relations agency in EMEA for 2023. Read More »
You only get one shot at your first analyst briefing, so make it count. We asked analysts for their advice to help B2B tech vendors brief analysts better.
Advice for your first analyst briefing, from the analysts themselves. Read More »
Each year, analyst predictions events are held in the tech industry. How can these help you plan for business success? Read this blog to find out.
Gear up for 2023 with analyst predictions. Read More »
Three examples of ways you can leverage analyst inquiries for ROI on your analyst firm research contracts and to get smarter faster.
3 ways to use inquiries as your secret competitive weapon. Read More »
We explain how technology vendors can make magic with market shares and forecast reports. With input from analysts at IDC, Canalys, PAC and ITCandor.
magic numbers: the hidden impact of market shares and forecasts. Read More »
Starsight Communications was voted as the #2 analyst relations agency by industry analysts in the IIAR> awards 2021. Read all about it in this blog post.
Starsight voted a top AR agency by analysts in 2021 IIAR> Awards. Read More »
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