Chloe Roberts

Chloe Roberts is in her 2nd year working within analyst relations. She graduated from Loughborough University in 2021 with a degree in Communication and Media studies. This was a research focused course, using both quantitative and qualitative methods. During her degree, Chloe completed a 13 month placement at Hewlett Packard Enterprise on the Global Communications team. Her role was straddling International Media and Analyst relations in the EMEA region. In May 2021 Chloe joined the IIAR> as a member and became a certified Industry Analyst Relations professional.

Blog header image. Navy blue background with white text reading "Top briefing tips from analysts" on the left with photographs of people on the right.

What are the top briefing tips from analysts?

No matter what your PR agency says, analysts are not the same as press. Press interviews are an opportunity to tell your company’s story in the hope of inspiring a newsworthy, clickable, headline. Analyst briefings are an opportunity to tell your company’s story in the hope that they will be able to accurately position your …

What are the top briefing tips from analysts? Read More »

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