De-risking in a downturn: Why AR is a 100x ROI tactic?
Tech buyers want stability, analysts help them find it. During a downturn it’s more important than ever to over-index on AR.
De-risking in a downturn: Why AR is a 100x ROI tactic? Read More »
analyst relations
How will a mature AR programme supercharge your business?
The gap between the most and least mature AR programmes is vast. Starsight is piloting an analyst relations maturity assessment – sign up today.
How will a mature AR programme supercharge your business? Read More »
How to surf the Forrester Wave.
Gartner’s Magic Quadrant isn’t the only landmark vendor evaluation among the FIGs. IDC has a MarketScape and Forrester has a Wave. Learn all about the Forrester Wave in this blog post.
How to surf the Forrester Wave. Read More »
Should analyst relations always be in-house?
When companies realise they need an analyst relations strategy to compete, they start to look for the right talent. Do you choose in-house or agency?
Should analyst relations always be in-house? Read More »
How to use analyst predictions to drive business in 2025?
Industry analysts are the market pulse with a 360 view of the market. That’s why analyst predictions can provide the insight needed to drive business this year.
How to use analyst predictions to drive business in 2025? Read More »
Starsight voted #1 IIAR> AR Agency of the Year, EMEA 2024.
We are proud to have maintained our #1 AR Agency spot in EMEA for the fourth time, from the EMEA award in 2023 to placing on the global podium in 2021 and 2022.
Starsight voted #1 IIAR> AR Agency of the Year, EMEA 2024. Read More »
Analyst relations 101: don’t tier industry analysts with prejudice.
When you tier industry analysts, look beyond the FIGs and understand the true world of analyst influence to help balance benefits with budget and bandwidth.
Analyst relations 101: don’t tier industry analysts with prejudice. Read More »
Is there magic beyond the quadrant? The top 15 alternative methodologies to the Gartner Magic Quadrant.
What are the alternatives to the Gartner Magic Quadrant?
Read Starsight’s list of evaluative methodologies for B2B tech vendors and service providers.
Analyst Relations 101: Analysts are VIPs – Very Influential Persons.
Industry analysts hold a unique and influential role in the B2B technology space. They provide critical insights from their vast interactions with tech buyers and vendors. So treat those analysts like the VIPs they are.
Analyst Relations 101: Analysts are VIPs – Very Influential Persons. Read More »
5 benefits and challenges for vendors participating in Gartner’s Emerging Market Quadrant.
There’s a new Gartner quadrant in town –and it’s not magic. Enter the Gartner Emerging Market Quadrant (eMQ). Landmark evaluative methodologies are a cornerstone of analyst firm research. The most famous of those vendor rankings is undoubtedly the Gartner Magic Quadrant. Other firms try to replicate it because technology provider selection tools for B2B tech