The votes are in, and the results are clear—Starsight Communications has once again been voted by analysts as the IIAR> Analyst Relations Agency of the Year 2024, EMEA at the 2024 IIAR> Awards! We are proud to have maintained our #1 AR Agency spot in EMEA for the fourth time, from the official award in 2023 to placing on the global podium in 2021 and 2022.
Starsight voted #1 IIAR> AR Agency of the Year, EMEA 2024. Read More »
In the world of analyst relations, putting all your eggs in the Gartner basket can be risky and potentially damaging for your brand. Of course the big FIG is influential and its Magic Quadrant is ubiquitous, but there are many other analyst firms out there with vendor evaluations of their own that may carry a
Don’t tier industry analysts with prejudice. Read More »
What are the alternatives to the Gartner Magic Quadrant?
List of evaluative methodologies for B2B tech vendors and service providers by Starsight Analyst Relations.
Includes: Gartner Magic Quadrant, Forrester Wave, IDC MarketScape, Barc Score, Dresner Wisdom of Crowds, Everest Peak Matrix, Fosway 9-Grid, Frost Radar, GigaOM, KuppingerCole Leadership Compass, Nucleus Value Matrix, Omdia Universe, QKS Spark Matrix, RIA Selection Matrix.
There’s a new Gartner quadrant in town –and it’s not magic. Enter the Gartner Emerging Market Quadrant (eMQ). Landmark evaluative methodologies are a cornerstone of analyst firm research. The most famous of those vendor rankings is undoubtedly the Gartner Magic Quadrant. Other firms try to replicate it because technology provider selection tools for B2B tech
64% of B2B marketing leaders don’t trust their organization’s marketing measurement for decision-making, according to Forrester. And most B2B marketing isn’t measured scientifically at all. Traditionally, marketers look at the buying process and often turn it into a buying funnel where they can score leads in three stages: Causality and known unknowns make linking this
Are your marketing metrics losing you sales? Read More »
The AIDA sales funnel is dead and it’s been replaced by a B2B sales spaghetti monster. Target industry analysts to influence sales and ensure prospects hear about tech vendors at every stage.
How analysts impact the sales process? Read More »
Industry analysts are a demanding audience like no other. Spokespersons should be trained explicitly in speaking with these market experts. Check out this blog post for advice on managing those industry analyst meetings.
Do these 5 things before speaking with industry analysts. Read More »
There has never been more general interest in technology than today. Analysts can help as the top tech influencers to navigate the tech landscape and guide vendors and buyers decisions.
Are industry analysts still the top tech influencers? Read More »
There are over 100 industry analyst firms of market importance. Read this blog to understand who the key market players are and how they fit in the market.
Who are the top 100 industry analyst firms for B2B tech influence? Read More »
FIG, Starsight’s acronym for Forrester, IDC and Gartner, are the largest industry analysis firms in reverse order. Check who they are, past the magic quadrant.
The FIGs: Who are the 3 biggest ICT analyst firms? Read More »
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