There are long-held industry myths that have prevailed in the analyst relations profession. Despite LinkedIn touting analyst relations as one of the fastest growing jobs for 2022 and investors mandating AR programs, there is still a lack of understanding of the function within many companies. Much of this is surrounding the largest FIG* – Gartner. …
Starsight’s five drills for industry analyst research subscriptions show how they are just like a gym membership. Both are use it or lose it and for both you need to put in the work to see results.
Understand the benefits of an analyst relations program beyond inclusion in a report. Read our blog to understand the 4 business impacts of AR.
AR does not have to be a “blue-chip vendor only” advantage. Tech startups, can, and should, implement AR programme as early as possible.
PR comes out best managing a crisis whilst AR is best at enabling you to lead a category. Differences: targets, content, timeframes, salience & focus.
Starsight Communications is a new analyst & influencer relations agency, supporting vendors to build relationships with firms and deliver AR tactics.
This website uses cookies. By continuing to use this site, you accept our use of cookies.
