Ludovic Leforestier

Ludovic Leforestier is a recognised thought leader in influencer and analyst relations. He has over 20 years of hands-on analyst relations experience with the very best AR teams such as Oracle and IBM and has built two world-class analyst & influencer relations departments at management firm BearingPoint and AdTech leader Criteo. At BearingPoint, he also led the launch and development of the BearingPoint Institute. He has co-founded the Institute of Industry Analyst Relations (IIAR>) and is currently serving as one of its Board Members. He is the founder of Starsight Communications, a new kind of analyst & influencer relations agency, offering growth companies the full scope of strategic expertise and hands-on tactics only enjoyed by blue chip vendors until now, and to support scale companies with flawless execution and insights.

The Gartner Emerging Market Quadrant is different from their Magic Quadrant reports. It plots vendors in emerging technology categories based on their features and future potential. Starsight outlines benefits and challenges for participating vendors in this blog post.

5 benefits and challenges for vendors participating in Gartner’s Emerging Market Quadrant.

/ Analyst relations, Best practices, FIG, Gartner /

There’s a new Gartner quadrant in town –and it’s not magic. Enter the Gartner Emerging Market Quadrant (eMQ). Landmark evaluative methodologies are a cornerstone of analyst firm research. The most famous of those vendor rankings is undoubtedly the Gartner Magic Quadrant. Other firms try to replicate it because technology provider selection tools for B2B tech […]

5 benefits and challenges for vendors participating in Gartner’s Emerging Market Quadrant. Read More »

Marketing metrics and analyst relations blog post - Starsight Communications

Are your marketing metrics losing you sales?

/ Analyst relations, Best practices /

64% of B2B marketing leaders don’t trust their organization’s marketing measurement for decision-making, according to Forrester. And most B2B marketing isn’t measured scientifically at all. Traditionally, marketers look at the buying process and often turn it into a buying funnel where they can score leads in three stages: Causality and known unknowns make linking this

Are your marketing metrics losing you sales? Read More »

Blog header image. White text reading "How can you tell your analyst relations has reached cruising altitude?" on a navy blue background above an orange graphic drawing of a Rocketship.

How can you tell your analyst relations has reached cruising altitude?

/ Analyst relations, Best practices /

Have you ever started a job and had to make your way around the office? Introducing yourself to all the teams you might work with some day and trying to prove that you’ll be a great asset to them. After a few weeks, you might work with some of those people and try to learn

How can you tell your analyst relations has reached cruising altitude? Read More »

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