Ludovic Leforestier

Ludovic Leforestier is a recognised thought leader in influencer and analyst relations. He has over 20 years of hands-on analyst relations experience with the very best AR teams such as Oracle and IBM and has built two world-class analyst & influencer relations departments at management firm BearingPoint and AdTech leader Criteo. At BearingPoint, he also led the launch and development of the BearingPoint Institute. He has co-founded the Institute of Industry Analyst Relations (IIAR>) and is currently serving as one of its Board Members. He is the founder of Starsight Communications, a new kind of analyst & influencer relations agency, offering growth companies the full scope of strategic expertise and hands-on tactics only enjoyed by blue chip vendors until now, and to support scale companies with flawless execution and insights.

How much does it cost to be in the Gartner Magic Quadrant? And four other AR myths.

How much do I need to pay to be in a Gartner Magic Quadrant? And 4 other analyst relations myths.

There are long-held industry myths that have prevailed in the analyst relations profession. Despite LinkedIn touting analyst relations as one of the fastest growing jobs for 2022 and investors mandating AR programs, there is still a lack of understanding of the function within many companies. Much of this is surrounding the largest FIG* – Gartner. …

How much do I need to pay to be in a Gartner Magic Quadrant? And 4 other analyst relations myths. Read More »

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