Analysts have once again voted Starsight as the IIAR> AR Agency of the Year, EMEA 2025 –and we couldn’t be more pleased! Announced at last night’s IIAR> Awards, the results reflect votes from industry analysts across 31 countries and AR professionals from 11 markets. These awards remain the only independent honours dedicated to excellence in […]
Starsight awarded IIAR> AR Agency of the Year, EMEA 2025. Read More »
Analysts are trusted voices in the tech industry, and their influence extends across the channel ecosystem. Read the 4 ways that influence manifests and how to leverage them from Channel Scaler, Omdia, GigaOm, CONTEXT and IDC.
Industry analysts and the channel, a match made in tech heaven? Read More »
Analysts built their careers on knowing what others didn’t. Now, AI knows everything –maybe? But while AI can process information, it can’t build trust, influence, credibility or context. Analysts can.
What is The Role of industry Analysts in an AI-Driven Market? Read More »
The Gartner Magic Quadrant is the global stage for technology vendors. Being named in an MQ signals product maturity, customer traction and the ability to operate at enterprise scale. So here’s a step-by-step outline on how to get there.
What does it take to get into the Gartner Magic Quadrant? Read More »
Industry analysts firms host events throughout the year to attract technology vendors and buyers alike. Read all about those industry analyst events here.
The top industry analyst events vendors should invest in. Read More »
The IDC MarketScape is often underestimated and ignored -that is a mistake. This blog post outlines 5 mistakes vendors make with this key evaluative report.
The IDC MarketScape: Everything you need to know. Read More »
Tech buyers want stability, analysts help them find it. During a downturn it’s more important than ever to over-index on AR.
De-risking in a downturn: Why AR is a 100x ROI tactic? Read More »
When companies realise they need an analyst relations strategy to compete, they start to look for the right talent. Do you choose in-house or agency?
Should analyst relations always be in-house? Read More »
Industry analysts are the market pulse with a 360 view of the market. That’s why analyst predictions can provide the insight needed to drive business this year.
How to use analyst predictions to drive business in 2025? Read More »
We are proud to have maintained our #1 AR Agency spot in EMEA for the fourth time, from the EMEA award in 2023 to placing on the global podium in 2021 and 2022.
Starsight voted #1 IIAR> AR Agency of the Year, EMEA 2024. Read More »
When you tier industry analysts, look beyond the FIGs and understand the true world of analyst influence to help balance benefits with budget and bandwidth.
Analyst relations 101: don’t tier industry analysts with prejudice. Read More »
What are the alternatives to the Gartner Magic Quadrant?
Read Starsight’s list of evaluative methodologies for B2B tech vendors and service providers.
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