Who are the top 100 industry analyst firms for b2b tech influence?
There are over 100 industry analyst firms of market importance. Read this blog to understand who the key market players are and how they fit in the market.
The FIGs: Who are the biggest analyst firms?
When it comes to industry analysts, there’s three firms everyone has heard of: the FIGs. That’s Forrester, IDC and Gartner, the top analyst firms both in revenue and in analyst count. But just because you know the name doesn’t mean you know their story, and in analyst relations, the story is always important. So who …
How can you tell your analyst relations has reached cruising altitude?
Have you ever started a job and had to make your way around the office? Introducing yourself to all the teams you might work with some day and trying to prove that you’ll be a great asset to them. After a few weeks, you might work with some of those people and try to learn …
How can you tell your analyst relations has reached cruising altitude? Read More »
The rise of B2B peer review sites.
Download our eBook on peer review sites to learn how to manage your reputation and leverage social proof to win trust and deals.
Starsight voted #2 IIAR> AR agency of The Year 2022 by industry analysts, the only European agency on the podium.
As the only European agency on the podium, we are once again leading the field on our side of the Atlantic.
4 ways to make your analyst relations strategy drive value in 2023.
Learn how analyst relations can boost your business and improve your company strategy in 2023.
How much do I need to pay to be in a Gartner Magic Quadrant? And 4 other analyst relations myths.
Debunking AR industry myths, like paying for MQ inclusion works and everyone should want to be in a Gartner MQ.
How are your analyst research subscriptions like a gym membership?
Starsight’s five drills for industry analyst research subscriptions show how they are just like a gym membership. Both are use it or lose it and for both you need to put in the work to see results.
What are the 4 business impacts of analyst relations?
Understand the benefits of an analyst relations program beyond inclusion in a report. Read our blog to understand the 4 business impacts of AR.
10 truths on Analyst Relations for tech startups
AR does not have to be a “blue-chip vendor only” advantage. Tech startups, can, and should, implement AR programme as early as possible.