gartner

The Gartner Emerging Market Quadrant is different from their Magic Quadrant reports. It plots vendors in emerging technology categories based on their features and future potential. Starsight outlines benefits and challenges for participating vendors in this blog post.

5 benefits and challenges for vendors participating in Gartner’s Emerging Market Quadrant.

/ Analyst relations, Best practices, FIG, Gartner, Starsight Transmissions /

There’s a new Gartner quadrant in town –and it’s not magic. Enter the Gartner Emerging Market Quadrant (eMQ). Landmark evaluative methodologies are a cornerstone of analyst firm research. The most famous of those vendor rankings is undoubtedly the Gartner Magic Quadrant. Other firms try to replicate it because technology provider selection tools for B2B tech

5 benefits and challenges for vendors participating in Gartner’s Emerging Market Quadrant. Read More »

Navy blue background with white text reading "Do these 5 things before speaking to industry analysts" on the left and an orange graphic of a presenter on the right.

Analyst relations 101: 5 things you should do before speaking with industry analysts.

/ Analyst relations, Best practices, Starsight Transmissions /

Industry analysts are a demanding audience like no other. Spokespersons should be trained explicitly in speaking with these market experts. Check out this blog post for advice on managing those industry analyst meetings.

Analyst relations 101: 5 things you should do before speaking with industry analysts. Read More »

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