De-risking in a downturn: Why AR is a 100x ROI tactic?
Tech buyers want stability, analysts help them find it. During a downturn it’s more important than ever to over-index on AR.
De-risking in a downturn: Why AR is a 100x ROI tactic? Read More »
Starsight Transmissions
How will a mature AR programme supercharge your business?
The gap between the most and least mature AR programmes is vast. Starsight is piloting an analyst relations maturity assessment – sign up today.
How will a mature AR programme supercharge your business? Read More »
Should analyst relations always be in-house?
When companies realise they need an analyst relations strategy to compete, they start to look for the right talent. Do you choose in-house or agency?
Should analyst relations always be in-house? Read More »
How to use analyst predictions to drive business in 2025?
Industry analysts are the market pulse with a 360 view of the market. That’s why analyst predictions can provide the insight needed to drive business this year.
How to use analyst predictions to drive business in 2025? Read More »
Analyst relations 101: don’t tier industry analysts with prejudice.
When you tier industry analysts, look beyond the FIGs and understand the true world of analyst influence to help balance benefits with budget and bandwidth.
Analyst relations 101: don’t tier industry analysts with prejudice. Read More »
Is there magic beyond the quadrant? The top 15 alternative methodologies to the Gartner Magic Quadrant.
What are the alternatives to the Gartner Magic Quadrant?
Read Starsight’s list of evaluative methodologies for B2B tech vendors and service providers.
Analyst Relations 101: Analysts are VIPs – Very Influential Persons.
Industry analysts hold a unique and influential role in the B2B technology space. They provide critical insights from their vast interactions with tech buyers and vendors. So treat those analysts like the VIPs they are.
Analyst Relations 101: Analysts are VIPs – Very Influential Persons. Read More »
5 benefits and challenges for vendors participating in Gartner’s Emerging Market Quadrant.
There’s a new Gartner quadrant in town –and it’s not magic. Enter the Gartner Emerging Market Quadrant (eMQ). Landmark evaluative methodologies are a cornerstone of analyst firm research. The most famous of those vendor rankings is undoubtedly the Gartner Magic Quadrant. Other firms try to replicate it because technology provider selection tools for B2B tech
Are your marketing metrics losing you sales?
64% of B2B marketing leaders don’t trust their organization’s marketing measurement for decision-making, according to Forrester. And most B2B marketing isn’t measured scientifically at all. Traditionally, marketers look at the buying process and often turn it into a buying funnel where they can score leads in three stages: Causality and known unknowns make linking this
Are your marketing metrics losing you sales? Read More »
Analyst Relations 101: How analysts impact the sales process?
The AIDA sales funnel is dead and it’s been replaced by a B2B sales spaghetti monster. Target industry analysts to influence sales and ensure prospects hear about tech vendors at every stage.
Analyst Relations 101: How analysts impact the sales process? Read More »