Starsight Transmissions is the blog by Starsight Analyst Relations, the essential resource for analyst relations insights, current trends and industry news about industry analysts, analyst relations -and much more!
When companies realise they need an analyst relations strategy to compete, they start to look for the right talent. Do you choose in-house or agency?
Should analyst relations always be in-house? Read More »
Industry analysts are the market pulse with a 360 view of the market. That’s why analyst predictions can provide the insight needed to drive business this year.
How to use analyst predictions to drive business in 2025? Read More »
When you tier industry analysts, look beyond the FIGs and understand the true world of analyst influence to help balance benefits with budget and bandwidth.
Analyst relations 101: don’t tier industry analysts with prejudice. Read More »
What are the alternatives to the Gartner Magic Quadrant?
Read Starsight’s list of evaluative methodologies for B2B tech vendors and service providers.
Industry analysts provide critical insights from interactions with tech buyers & vendors. So treat those analysts like the very influential persons they are.
Analyst Relations 101: Analysts are VIPs – Very Influential Persons. Read More »
Gartner’s got a new methodology – the Emerging Market Quadrant. But is it worth participating for your org? Read our blog to assess its importance for you.
Misattribution in marketing metrics can be a disaster. Analyst relations is about more than measurement and offers big bang for your buck.
Are your marketing metrics losing you sales? Read More »
The AIDA sales funnel is dead and it’s been replaced by a B2B sales spaghetti monster. It’s undeniable that analysts impact sales, but proving it can be tricky.
Analyst Relations 101: How DO analysts impact sales processES? Read More »
Your analyst relations plan should be an iterative process, not a one & done activity. Follow these 4 steps, update your plan & set yourself up for AR success.
Are you in shape for 2024? Check our 4 steps for your analyst relations plan. Read More »
Outsourced analyst relations without planning can lead to disaster. Read this blog to understand common pitfalls and the 7 wonders of working with an AR agency.
The 7 wonders of outsourced analyst relations. Read More »
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