De-risking in a downturn: Why AR is a 100x ROI tactic?
Tech buyers want stability, analysts help them find it. During a downturn it’s more important than ever to over-index on AR.
De-risking in a downturn: Why AR is a 100x ROI tactic? Read More »
analyst relations agency
How to surf the Forrester Wave.
Gartner’s Magic Quadrant isn’t the only landmark vendor evaluation among the FIGs. IDC has a MarketScape and Forrester has a Wave. Learn all about the Forrester Wave in this blog post.
How to surf the Forrester Wave. Read More »
Analyst relations 101: don’t tier industry analysts with prejudice.
When you tier industry analysts, look beyond the FIGs and understand the true world of analyst influence to help balance benefits with budget and bandwidth.
Analyst relations 101: don’t tier industry analysts with prejudice. Read More »
Analyst Relations 101: Analysts are VIPs – Very Influential Persons.
Industry analysts hold a unique and influential role in the B2B technology space. They provide critical insights from their vast interactions with tech buyers and vendors. So treat those analysts like the VIPs they are.
Analyst Relations 101: Analysts are VIPs – Very Influential Persons. Read More »
Starsight voted a top AR agency by analysts in 2021 IIAR> Awards.
Starsight Communications was voted as the #2 analyst relations agency by industry analysts in the IIAR> awards 2021.
Starsight voted a top AR agency by analysts in 2021 IIAR> Awards. Read More »