De-risking in a downturn: Why AR is a 100x ROI tactic?
Tech buyers want stability, analysts help them find it. During a downturn it’s more important than ever to over-index on AR.
De-risking in a downturn: Why AR is a 100x ROI tactic? Read More »
industry analysts
How will a mature AR programme supercharge your business?
The gap between the most and least mature AR programmes is vast. Starsight is piloting an analyst relations maturity assessment – sign up today.
How will a mature AR programme supercharge your business? Read More »
How to surf the Forrester Wave.
Gartner’s Magic Quadrant isn’t the only landmark vendor evaluation among the FIGs. IDC has a MarketScape and Forrester has a Wave. Learn all about the Forrester Wave in this blog post.
How to surf the Forrester Wave. Read More »
Should analyst relations always be in-house?
When companies realise they need an analyst relations strategy to compete, they start to look for the right talent. Do you choose in-house or agency?
Should analyst relations always be in-house? Read More »
Analyst relations 101: don’t tier industry analysts with prejudice.
When you tier industry analysts, look beyond the FIGs and understand the true world of analyst influence to help balance benefits with budget and bandwidth.
Analyst relations 101: don’t tier industry analysts with prejudice. Read More »
Analyst Relations 101: Analysts are VIPs – Very Influential Persons.
Industry analysts hold a unique and influential role in the B2B technology space. They provide critical insights from their vast interactions with tech buyers and vendors. So treat those analysts like the VIPs they are.
Analyst Relations 101: Analysts are VIPs – Very Influential Persons. Read More »
5 benefits and challenges for vendors participating in Gartner’s Emerging Market Quadrant.
There’s a new Gartner quadrant in town –and it’s not magic. Enter the Gartner Emerging Market Quadrant (eMQ). Landmark evaluative methodologies are a cornerstone of analyst firm research. The most famous of those vendor rankings is undoubtedly the Gartner Magic Quadrant. Other firms try to replicate it because technology provider selection tools for B2B tech
Are you in shape for 2024? Check our 4 steps for your analyst relations plan.
You analyst relations plan should be an iterative process, not a one and done activity. Follow these four steps to update your plan and set yourself up for AR success.
Are you in shape for 2024? Check our 4 steps for your analyst relations plan. Read More »
Starsight voted #1 analyst relations agency in EMEA for 2023.
In the annual IIAR> awards, team Starsight was voted the top agency in EMEA for 2023 by industry analysts, a true testimony of our deep relationships with those top tech influencers.
Starsight voted #1 analyst relations agency in EMEA for 2023. Read More »
5 ways tech vendors can leverage industry analysts to shape and refine their thought leadership content.
Starsight Transmissions: 5 ways analysts can help technology vendors to improve their thought leadership content marketing and social proof with an original point of view thanks to analyst relations.