To swag or not to swag? How giveaways can support your analyst relations strategy.
A Starsight survey of analysts and AR pros gave us valuable insights on industry best practices when it comes to event swag.
A Starsight survey of analysts and AR pros gave us valuable insights on industry best practices when it comes to event swag.
Understand the benefits of an analyst relations program beyond inclusion in a report. Read our blog to understand the 4 business impacts of AR.
AR does not have to be a “blue-chip vendor only” advantage. Tech startups, can, and should, implement AR programme as early as possible.
PR comes out best managing a crisis whilst AR is best at enabling you to lead a category. Differences: targets, content, timeframes, salience & focus.
Starsight Communications is a new analyst & influencer relations agency, supporting vendors to build relationships with firms and deliver AR tactics.
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