Are your marketing metrics losing you sales?
Misattribution in marketing metrics can be a disaster. Analyst relations is about more than measurement and offers big bang for your buck.
Are your marketing metrics losing you sales? Read More »
Analyst Relations 101: How DO analysts impact sales processES?
The AIDA sales funnel is dead and it’s been replaced by a B2B sales spaghetti monster. It’s undeniable that analysts impact sales, but proving it can be tricky.
Analyst Relations 101: How DO analysts impact sales processES? Read More »
Are you in shape for 2024? Check our 4 steps for your analyst relations plan.
Your analyst relations plan should be an iterative process, not a one & done activity. Follow these 4 steps, update your plan & set yourself up for AR success.
Are you in shape for 2024? Check our 4 steps for your analyst relations plan. Read More »
Starsight voted #1 analyst relations agency in EMEA for 2023.
In the annual IIAR> awards, team Starsight was voted the top analyst relations agency in EMEA for 2023 by industry analysts.
Starsight voted #1 analyst relations agency in EMEA for 2023. Read More »
The 7 wonders of outsourced analyst relations.
Outsourced analyst relations without planning can lead to disaster. Read this blog to understand common pitfalls and the 7 wonders of working with an AR agency.
The 7 wonders of outsourced analyst relations. Read More »
Analyst relations 101: 5 things you should do before speaking with industry analysts.
Industry analysts are a demanding audience like no other. Check out analyst briefing advice here from Starsight, the Analyst Relations agency.
Analyst relations 101: 5 things you should do before speaking with industry analysts. Read More »
5 ways tech vendors can leverage industry analysts to shape and refine their thought leadership content.
Starsight Transmissions: 5 ways analysts can help technology vendors to improve their thought leadership content marketing and social proof with an original point of view thanks to analyst relations.
ANALYST RELATIONS 101: how to prepare an analyst briefing and what do analyst want to hear from B2B tech vendors?
No matter what your PR agency says, industry analysts are not the same as media journalists. Press reporters interviews are an opportunity to tell your company’s story in the hope of inspiring a newsworthy, clickable, headline. Briefings for industry analysts such as the FIG’s (Forrester, IDC and Gartner) and others firms are an opportunity to
Are industry analysts still the top tech influencers?
There has never been more general interest in technology than today. Analysts can help as the top tech influencers to navigate the tech landscape and guide vendors and buyers decisions.
Are industry analysts still the top tech influencers? Read More »
Who are the top 100 industry analyst firms for B2B tech influence?
There are over 100 industry analyst firms of market importance. Read this blog to understand who the key market players are and how they fit in the market.
Who are the top 100 industry analyst firms for B2B tech influence? Read More »