The AIDA sales funnel is dead and it’s been replaced by a B2B sales spaghetti monster. Target industry analysts to influence sales and ensure prospects hear about tech vendors at every stage.
Analyst Relations 101: How analysts impact the sales process? Read More »
You analyst relations plan should be an iterative process, not a one and done activity. Follow these four steps to update your plan and set yourself up for AR success.
Are you in shape for 2024? Check our 4 steps for your analyst relations plan. Read More »
In the annual IIAR> awards, team Starsight was voted the top agency in EMEA for 2023 by industry analysts, a true testimony of our deep relationships with those top tech influencers.
Starsight voted #1 analyst relations agency in EMEA for 2023. Read More »
Outsourcing your analyst relations function without successful planning can lead to disaster. Read this blog to understand the common pitfalls and the 7 wonders that can come from working with an external AR agency.
The 7 wonders of outsourced analyst relations. Read More »
Industry analysts are a demanding audience like no other. Spokespersons should be trained explicitly in speaking with these market experts. Check out this blog post for advice on managing those industry analyst meetings.
Analyst relations 101: 5 things you should do before speaking with industry analysts. Read More »
Starsight Transmissions: 5 ways analysts can help technology vendors to improve their thought leadership content marketing and social proof with an original point of view thanks to analyst relations.
No matter what your PR agency says, industry analysts are not the same as media journalists. Press reporters interviews are an opportunity to tell your company’s story in the hope of inspiring a newsworthy, clickable, headline. Briefings for industry analysts such as the FIG’s (Forrester, IDC and Gartner) and others firms are an opportunity to
There has never been more general interest in technology than today. Analysts can help as the top tech influencers to navigate the tech landscape and guide vendors and buyers decisions.
Are industry analysts still the top tech influencers? Read More »
There are over 100 industry analyst firms of market importance. Read this blog to understand who the key market players are and how they fit in the market.
Who are the top 100 industry analyst firms for B2B tech influence? Read More »
FIG, Starsight’s acronym for Forrester, IDC and Gartner, are the largest industry analysis firms in reverse order. Check who they are, past the magic quadrant.
Analyst relations 101: the FIGs: Who are the 3 biggest ICT analyst firms? Read More »
This website uses cookies. By continuing to use this site, you accept our use of cookies.
